Updates from December, 2010 Toggle Comment Threads | Keyboard Shortcuts

  • drdianehamilton 10:47 pm on December 31, 2010 Permalink | Reply
    Tags: , AppStore, , iPodTouch, , Videophone, ,   

    Skype Brings Video Calling to iPhones 

     

    Image via google.com

    Press Release:

    30 DECEMBER 2010, LUXEMBOURG – Skype today announced the new version of its iPhone application that brings video calling to millions of mobile users around the globe over both 3G and WiFi networks. Available to download from the Apple App Store today, the new Skype for iPhone App allows iPhone, iPad and iPod touch owners to make and/or receive free* Skype video calls for the first time. Users can now see their family, friends and colleagues around the world while talking to them. With approximately 25 million concurrent users logged into Skype at any given time**, the new Skype for iPhone makes it easier than ever to share moments wherever you are.

    Video calling significantly enhances the user experience of Skype for iPhone, which is one of the top five free iPhone apps in 2010 according to Apple. Now, users can make and receive free Skype-to-Skype calls, call mobiles and landlines around the world at very low rates, and now share more moments together with video on Skype for iPhone.

    “With video calling representing approximately 40% of all Skype-to-Skype minutes for the first six months of 2010, our users have been eager to get Skype video calling on their mobile phones,” said Neil Stevens, general manager of Skype’s consumer business. “By bringing video to mainstream users at their home or work via their desktops, on the go with their mobiles, or into their living room via their TV, Skype has made it possible for millions of people to share video moments wherever they are.”

    A video call evolves communication beyond transactional experiences to a shared experience where people can share any occasion with others wherever they are. Whether this is a military father watching the birth of his child while deployed abroad, loved ones communicating via sign language or work colleagues collaborating around the globe – the opportunities are endless.

    Users can place Skype video calls with their iPhone over both a 3G data connection* or WiFi. The new Skype for iPhone app is compatible with the iPhone 4, iPhone 3GS, and iPod touch 4th generation with i0S 4.0 or above. Video receiving capabilities are available on the iPod touch 3rd generation and iPad. Calls can be made between devices using the new Skype for iPhone app and desktops including Skype for Windows 4.2 and above, Skype for Mac 2.8 and above, Skype for Linux and ASUS Videophone.

    The Skype for iPhone application is available for free download from the App Store or at http://www.skype.com/go/iphone.

     
  • drdianehamilton 1:57 pm on December 23, 2010 Permalink | Reply
    Tags: , , , Holiday, Holiday Videos, Jingle Bells, Rhema Marvanne, , ,   

    Best 2010 Christmas Videos Gone Viral on YouTube 

    This is the time of year where people are sharing lots of fun holiday videos on Youtube, Facebook and other social networking sites. The following are a sampling of some of the most popular.

    7 yr old Rhema Marvanne Sings All I Want for Christmas

    Animals of YouTube Sing Deck the Halls

    The Digital Story of the Nativity

     
  • drdianehamilton 1:34 pm on December 23, 2010 Permalink | Reply
    Tags: Adcracker, , Betty White, Betty White Ad, , , , , , Snickers, , Super Bowl, Sweet Smell of Success, , ,   

    2010 Advertising Successes and Failures 

    As the year comes to an end, many marketing departments are looking back at the year’s results to see if their plans were successful.  With the new year and the Super Bowl just around the corner, advertisers are analyzing what worked and what didn’t. 

    One of my favorite ad campaigns was the Old Spice Guy.   I also enjoyed the Snickers Betty White ad.  The Wall Street Journal had a nice article about “The Best and the Busts” advertisements from 2010.  This article mentioned the Old Spice and Betty White ads.  I was curious as to the success of Old Spice specifically, as that was a product I had previously associated with older men and drug stores. According to their article, “Since February, the initial video has drawn over 25 million views on YouTube.  More important for Procter & Gamble, the Old Spice brand saw sales double from mid-June to mid-July versus the prior year, a period when the social-media part of the ad campaign heated up.”

    Not all campaigns have been as successful.  Some failures that were listed in the WSJ article include:

    • PepsiCo’s Crunch Time Sun Chips Ad
    • The Nike Tiger Woods Apology
    • Gap’s No-Go-Logo

    In the marketing courses I teach, we often discuss advertising.  For current advertising examples of how to create a specific effect, I like a site called Adcracker.com.  Check out some examples of advertisement styles by clicking the following links:

    Dramatic Conflict

    Problem Solution

    Personification

    Exaggeration

    Metaphor

    Employee Brand

    Reasons Why

     
  • drdianehamilton 11:37 am on December 22, 2010 Permalink | Reply
    Tags: Andrew McClain, Ben Finkel, , Erick Schonfeld, , Fluther, , ,   

    Have a Question? Twitter-Acquired Fluther May Offer Answers from Real People 

    Image via google.com

    In case you are wondering Fluther rhymes with brother and it is a word that means a group of jellyfish.  Fluther’s site is about directing your questions to the people who have the answers.  Answerers are encouraged to use humor while expressing their opinions. 

    Twitter recently acquired Fluther announcing, “we were continually impressed by their technical talent, entrepreneurial spirit, and much of the thinking behind the question-and-answer product they’ve spent the last couple of years building. When the Fluther team joins us they will focus on helping users discover the most relevant content on Twitter. Their product, Fluther.com, is not part of the acquisition and will remain separate from Twitter. For more information on the future of this Q&A community, please read The Fluther Blog.”

    There is a lot of speculation about Twitter’s interest in Fluther.  One of the main things that Twitter may be hoping to add is more of a Question and Answer ability to Twitter. 

    TechCrunch author Erick Schonfeld speculated why he thought they may be interested in Fluther:  “Twitter also is about “connecting people who don’t know each other,” at least people who only know each other online for the most part. Social Q&A works better the more people who can potentially answer a given question, but there needs to be some connection, otherwise it’s no different than Yahoo Answers. Whether or not you trust someone’s answer might depend on who else they are connected to. The relevance of a given answer therefore depends on the authority of the person giving the answer, and authority is relative to each questioner. Twitter is already trying to solve the social relevance problems in different ways. Q&A is the next logical step.”

     
  • drdianehamilton 1:54 pm on December 19, 2010 Permalink | Reply
    Tags: , , , , , , , , Quick Response Code, , Searchengineland, , , Wisegeek   

    QR Code: Why You Should Be Using It to Promote You, Your Business and Products 

    qr code

     

    QR Code or Quick Response Code is a two-dimension matrix code developed in the mid 90’s in Japan.  Businesses are drawn to it because it offers an improvement over barcodes.  Wisegeek explains, “QR Code contains data in both vertical and horizontal directions, whereas a bar code has only one direction of data, usually the vertical one. QR Code can also correspondingly hold more information. QR Code is easily digested by scanning equipment, and because it has potentially twice the amount of data as bar code, it can increase the effectiveness of such scanning. QR Code can handle alphanumeric character, symbol, binary, and other kinds of code. QR Code can hold up to 7,089 characters in a single symbol. ”

    QR Code has become increasingly popular with the use of cell phones.  I recommend checking out an article by Searchengineland.com to see some video demonstrations.  A code can easily be generated on sites like Kaywa.com.  If you are wondering if search engines like Google will be able to recognize them, “If you add them to your website, the search engines will see that your pages have changed, and that you are updating pages. The search engine will see a new image and index it accordingly. At some point soon, the search engines will likely recognize QR codes and possibly index the content in them.”

    There are several recommended uses for the QR Code but one that I found to be interesting was that you could add one to your business card.  People would then be able to scan your information directly into their cell phone contact database.

    Some other recommended uses may be to add them to media ads.  This simple little code could communicate product, contact, offer, and event information as well as coupons and social media links.

    Related Articles:

     
  • drdianehamilton 5:41 pm on December 18, 2010 Permalink | Reply  

    What is a Super Cookie and Can You Remove it From Your Computer and SmartPhone? 

    Webopedia defines a cookie as “A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server.”  Computers store these cookies so that they can remember information.  There is also something called the Super Cookie.  Blogstopsign.com claims, “Unlike its cousin the browser cookie, the super cookie is a Flash-based cookie that is stored in a different location on a computer than a browser cookie, can be much larger than the 4K allotted the browser cookie, and is much more difficult to uninstall (or even find on your PC) than the cookies you’re used to dealing with.” Computerweekly.com claims Super Cookies can store around 100K by default.

    Ebezine.com claims “The new Web language and its additional features present more tracking opportunities because the technology uses a process in which large amounts of data can be collected and stored on the user’s hard drive while online. Because of that process, advertisers and others could, experts say, see weeks or even months of personal data. That could include a user’s location, time zone, photographs, text from blogs, shopping cart contents, e-mails and a history of the Web pages visited.”

    It’s not just computers where you have to think about cookies tracking your actions. If you haven’t read the recent Wall Street Journal article Your Apps are Watching You, I highly recommend it.  The author of the article does a nice job of explaining how apps on smartphones are able to track and share information about us.  With the popularity of apps, this is a big issue.  In the WSJ article they claim, “Every phone has a unique ID assigned to it.  “It is effectively a “supercookie,” says Vishal Gurbuxani, co-founder of Mobclix Inc., an exchange for mobile advertisers.”

    wtk1217

    wtk1217

    image via online.wsj.com

    If you want to remove cookies from your smartphone, you may be faced with a challenge.  As recently reported on Technology Review and listed on Mocana.com:

    • Ringleader designed a pseudo-cookie analytic system called Media Stamp.
    • Deleting the cookies doesn’t help, nor does going into Safari’s stored databases and deleting the Ringleader database, RLDGUID.
    • Ringleader would simply fetch the unique ID it stored for an individual’s phone and start tracking all over again. The folks at Ars Technica tried using Ringleader’s opt-out service, but the RLDGUID database just reappeared. Apparently, the company needs to keep track of your phone’s unique ID forever, so it knows to opt-you out of its ads.

    If you do most of your web surfing on your computer, there are ways to remove Super Cookies from your computer. Blogstopsign.com gives the following suggestions about how to do this:

    • Manual deletion: The most tech savvy method to remove the super cookie, manual deletion is probably best suited for the technically minded. A super cookie is usually found in the “Flash Player” directory on your computer, but can be stored elsewhere. Use the search tool on your PC and look for the *.sol file extension.
    • Better Privacy (Firefox addon): If you use Firefox you can add the Better Privacy plugin to your install and let the addon work its magic on your LSOs.
    • Disable/remove Flash: Not a fan of Flash in the first place? Don’t care about certain videos or online games? If so, just disable or full-on remove the Flash player from your computer. If it works for iPhone users, it might work for you, too.

    Additional Resources

     
  • drdianehamilton 2:38 pm on December 16, 2010 Permalink | Reply
    Tags: , , , , ENTJ, ENTP, ESFJ, ESFP, , ESTP, , , , , , ISTP, , , Jung Test, , , , ,   

    Jobs and Education Preferences Based on Your Myers-Briggs MBTI Type 

    In a recent classroom discussion I had with some technology students, we debated whether online students were more likely to be introverts or extroverts.  In this particular school, most of my students are introverts.  This isn’t surprising as they are studying technology which can draw the attention of the introvert.

    I have seen statistics that show that there are more extroverts in the world.  Some reports show that as many as 60-70% of people are extroverts.  I believe that is an inaccurately high reporting.  In my training to become MBTI-qualified, the numbers were closer to 50/50 split with slightly more women being extroverted than men.

    CAPT.org, a very reputable site for personality assessment information, listed the following statistics for MBTI percentages:

    Estimated Frequencies
    of the Types in the United States Population

    TOTAL ISTJ
    11-14%
    ISFJ
    9-14%
    INFJ
    1-3%
    INTJ
    2-4%
    E
    45-53%S
    66-74%T
    40-50%J
    54-60%
    I
    47-55%N
    26-34%F
    50-60%P
    40-46%
    ISTP
    4-6%
    ISFP
    5-9%
    INFP
    4-5%
    INTP
    3-5%
    ESTP
    4-5%
    ESFP
    4-9%
    ENFP
    6-8%
    ENTP
    2-5%
    ESTJ
    8-12%
    ESFJ
    9-13%
    ENFJ
    2-5%
    ENTJ
    2-5%
    FEMALES ISTJ
    7-10%
    ISFJ
    15-20%
    INFJ
    2-4%
    INTJ
    1-3%
    E
    45-55%S
    70-75%T
    24-35%J
    55-60%
    I
    45-55%N
    25-30%F
    65-76%P
    40-45%
    ISTP
    2-3%
    ISFP
    6-10%
    INFP
    4-7%
    INTP
    1-3%
    ESTP
    2-4%
    ESFP
    7-10%
    ENFP
    8-10%
    ENTP
    2-4%
    ESTJ
    6-8%
    ESFJ
    12-17%
    ENFJ
    3-6%
    ENTJ
    1-4%
    MALES ISTJ
    14-19%
    ISFJ
    6-8%
    INFJ
    1-2%
    INTJ
    2-6%
    E
    45-50%S
    65-72%T
    55-67%J
    52-58%
    I
    50-55%N
    28-35%F
    33-45%P
    42-48%
    ISTP
    6-9%
    ISFP
    4-8%
    INFP
    3-5%
    INTP
    4-7%
    ESTP
    5-6%
    ESFP
    3-7%
    ENFP
    5-7%
    ENTP
    3-7%
    ESTJ
    10-12%
    ESFJ
    5-8%
    ENFJ
    1-3%
    ENTJ
    3-6%
    image via capt.org

    I personally see more introverts in the online classroom, but I have also seen that this is changing as more people are taking online courses. There is no denying the popularity of online learning.  Campustechnology.com reported “Nearly 12 million post-secondary students in the United States take some or all of their classes online right now. But this will skyrocket to more than 22 million in the next five years.”

    The online environment can be attractive to the introvert because they are not put on the spot to answer questions quickly.  Introverts prefer to think about what they want to say before they answer.  The online environment gives the introvert some time to think.  This environment may also be appealing to the extrovert who tends to think as they speak.  Extroverts may blurt out something that they may not have really have meant to say.  In the online environment, they have the ability to hit the backspace key before they actually hit the send button. 

    If you haven’t had a chance to take the Myers-Briggs MBTI, it can be a very helpful tool to help you decide on a degree program that fits your personality type.  It can also help you with your job search.  In our book, It’s Not You It’s Your Personality, Toni Rothpletz and I included the following chart to show the jobs that may be a good match based on your type. 

    If you cannot afford to take the Myers-Briggs MBTI, you can take a free not as valid version to give you an idea of your possible type.  To take the free assessment, click here

     

     
    • Kel 2:59 am on March 9, 2011 Permalink | Reply

      do you really believe that their are more thinking than feeling females? Alot of it breaks down by race/ culture, but I would estimate general “America” like this:

      60%-40% E
      60%-40% S
      55%-45% F
      50%-50% J

      • drdianehamilton 1:56 pm on March 9, 2011 Permalink | Reply

        Hi,

        I understand what you are saying. It isn’t my belief though . . . these are stats from CAPT.org. CAPT is a non-profit organization co-founded in 1975 by Dr. Mary McCaulley and Isabel Briggs Myers, the author of the Myers-Briggs Type Indicator® instrument. This is a reputable site for obtaining information so I would imagine that the information is pretty accurate. I personally came out with a zero in the F measurement . . .I am all T. So I guess there are some of us out there. The “F” is about making your decisions based on values. I think that there probably are a lot of men that make their decisions that way. I hope this helps.

  • drdianehamilton 5:13 pm on December 15, 2010 Permalink | Reply
    Tags: , , , , , , , , , ,   

    Career Mistakes: Are They Really Mistakes? 

     

    When considering a career move, people often find themselves paralyzed, worrying about making a mistake, causing career-suicide.  Most of us have probably made some choices that may not have worked out the way we intended.  However, looking back, much of what we learn through our mistakes actually may be excellent learning experiences that help us with our next job. 

    In Ross Hamilton’s 1951 book For Humans Only, he wrote the following line:  We extract from life just what we give it . . . so with each mistake replace the divot.  You don’t have to be a golfer to grasp his point.  If we make mistakes in our life, we need to make amends and move forward.  In case you hadn’t guessed, this line came from my father.  He felt that we shouldn’t dwell too much on past mistakes. 

    You can’t change decisions you’ve made previously but you can do your best to take what you have learned and grow from those experiences.  Even if you have a job that doesn’t last very long, you might make some excellent contacts that could help you with the next position.  Those contacts may open doors that you may not have even considered. 

    If you over-analyze every decision you’ve ever made, you’ll drive yourself crazy.  It may be best to look at disappointing career choices as learning experiences and realize that they may very well lead to something better down the road.  Lamenting over the past or over things which you have no control, is a time waster.

    Instead, look forward to the choices you have now.  It can be helpful to write down the foreseeable pros and cons of any choice.  This will help you visualize opportunities and threats associated with each alternative.

    If you feel trapped in a career that you chose when you were young, it may be time to change.  Perhaps the degree you were interested in when you were in your 20s no longer fits with your passion.  You may need to consider going back to school to update your skills.  It’s OK to admit that your interests have changed.  

    With the new year around the corner, many people are thinking about making a fresh start with their careers and their lives.  What can you do differently to make this year better than last year?  To truly be successful, having goals is important.  I often recommend that people do a personal SWOT analysis to help them realize what they have to offer and what they need to work on.  If you have never look at your own strengths, weaknesses, opportunities and threats, I suggest doing so as part of your plan to improve your new year.  To find out more about a personal SWOT, click here.

    Additional Resources:

     
    • reflectozone 8:36 pm on December 15, 2010 Permalink | Reply

      Hi there,

      I have been reading your posts for a while now. This one resonates with me because I am in the process of delving into previously uncharted waters of a career change. While it is so exciting, past mistakes can be debilitating to progress. Your father is a smart guy.

      Thanks again.
      Reflecto from http://www.reflectozone.wordpress.com

  • drdianehamilton 12:21 pm on December 15, 2010 Permalink | Reply
    Tags: , , Cost Per Click, , Fetchback, , , Philo Farnsworth, Smartphones, ,   

    Advertising Focus: Where People Are Getting Their Information as Web Time Equals TV Time 

    Before the invention of television, families sat together and listened to shows on the radio.  Times have certainly changed.  In the late 1920’s, a man named Philo Farnsworth is credited for inventing the early television transmission. By the 1940’s, television began replacing the radio as families’ preferred method of entertainment.  Today, people are still watching about the same amount of television as in recent years, but the Internet is changing the way consumers spend the rest of their time. This is changing the way companies must focus their advertising.

    Forrester’s 2010 survey reveals that people are spending as much time on the Internet as they are watching television.  The U.S. consumer is spending 13 hours a week doing these combined activities.   Internet usage is increasing dramatically – 121% over the past five years.  Consumers are finding that they are doing more things online such as shopping and visiting social-networking sites. 

    Due to technology and consumer’s new focus, advertising has had to change as well.  Cost-per-click advertising has gained in popularity.  However, as technology increases, so does the options for advertisers.  Companies can now use retargeting technology offered by companies like Fetchback.   According to their site, Fetchback defines retargeting as “putting messages in front of lost prospects who have left your Web site in order to attract them back and convert – finish the purchase, sign up for the newsletter, or whatever action you’re looking for.” To see a live demo of how their system works, click here.

    Advertisers must also become creative with people on the go.  Mobile devices allow easy access to the Internet.  More than one third of American cellphone owners use a mobile browser. Using browsers to connect to the Internet and texting are the top two uses for these devices.  Consumers are able to be mobile and still connect to their social media sites. 

    How can today’s advertisers target consumers?  The Internet Advertising Bureau’s mobile best practice guide may be useful. iAd platform and Google Mobile may be helpful to reach smartphone users.

     
  • drdianehamilton 8:53 pm on December 11, 2010 Permalink | Reply
    Tags: , Bernard Madoff, , Irving Picard, Mark Madoff, Mark Madoff dies, , , Steven Spielberg   

    Bernie Madoff 2 Year Anniversary Coincides with Son’s Death – Update on Ponzi Scheme 

    Mark Madoff

    Security Traders Association of New York / AP
    Mark Madoff, seen in this undated photograph, killed himself on the second anniversary of his father’s arrest.

     

    With the death of Bernie Madoff’s son today, and the 2 year anniversary of the Madoff scandal, many may have questions about Ponzi schemes.  Check out the following article I wrote for Investopedia:

    Many people have heard about how Bernie Madoff scammed many wealthy people out of billions of dollars. Madoff pulled off something that is often referred to as a Ponzi scheme, which is a type of affinity fraud. Affinity fraud occurs when investment scams are targeted at specific groups of people. These groups usually include the elderly, the religious or professionals. Unfortunately, the very people who do the scamming can sometimes be the ones that people trust the most. One way to protect yourself is to understand what affinity fraud is and how to avoid it.

    Affinity fraud occurs when specific groups of people are targeted with the intention to scam them out of money. Usually, a relationship is exploited, as in the case of a friendship, a religious association or relying on the loyalty to a common group. Many leaders of these groups trust the scammer and unfortunately help spread the scammer’s message.A Ponzi scheme is similar to a pyramid scheme. The difference lies in the fact that with a Ponzi scheme, money is promised without requiring the investor to sell anything.  In a pyramid scheme, the investor often has to sell a product or service as well as try to recruit others to join. With a Ponzi scheme, the investor believes they are investing in something that is promised to make a large return. In actuality, the scammer is just bringing in more investors which provide them with more money for personal use. The scheme works as more and more new investors bring in more and more money. (For more, read Fiscally Challenged? Wise Up To Financial Fraud.)

    One of the reasons affinity scams are so successful is that they rely on loyalty and testimonials. Many times the scammer will use names of others from their group to convince them that they are in good company. The scammer relies on the fact that the investor feels comfortable within this group of people and shares a sense of community with them. By learning that others within their group have already invested, investors are less skeptical and have their guard down.

    Types of Common Affinity Fraud
    One of the most common types of affinity fraud is targeted at religious or ethnic groups. It may be difficult to detect fraud within these groups due to their tight structure. Also due to their relationships with one another, these groups are less likely to report victimization to authorities.Usually prominent members of the group are targeted first so that others will feel more comfortable with their recommendation. 

    Many different types of groups can be targeted. The elderly have long been targets of many different types of investment scams. Affinity fraud is no exception. The ploy is to give an illusion of security which is something that many elderly are searching for.  Professional groups are another easy target. Scammers find any group that is close-knit where they can prey upon that relationship.  By learning that others within their group have already invested, the investor is less skeptical and has their guard down.

    Affinity Fraud in the News
    Ponzi schemes were in the news quite a bit in 2009 due to Bernie Madoff. One of the groups that he exploited included a large number of people in Hollywood. Madoff targeted big names like Steven Spielberg, and once a scammer can gain access to an elite like this, those who travel in the same circles are prime targets for the scam. (To learn more, see How To Avoid Falling Prey To The Next Madoff Scam.)

    The Hollywood community is not the only group that’s been targeted. Predators rely on the fact that people that are part of these groups feel a sense of pride and belonging. 

    Another commonly targeted group by affinity fraud is the elderly. Fraudsters have been known to convince senior citizens to liquidate their retirement to buy securities that are never actually purchased. Some elderly have trusted their investment advisors with their retirement only to find that their money had never been invested and is long gone. 

    Avoiding Affinity Fraud
    There are ways to avoid affinity fraud: 

    • Do not rely solely on recommendations by fellow friends, club members or associates. 
    • Be sure to know where your money is being invested and who is investing it. 
    • Get everything in writing and check to be sure that your money it is actually where it is supposed to be. 
    • Be careful if the person is trying to pressure you into quick decisions. If they make it sound too good to be true or imply it is a once in a life time opportunity, be skeptical. 

    Remember, it is never a good idea to have all of your eggs in one basket; it is important to always diversify. Should you actually get scammed, you will always have other money to fall back on as a safety net. 

    If you feel you have been scammed, you can contact the SEC. Fill out their complaint form at http://www.sec.gov/complaint.shtml. You can also contact a state securities regulator at http://www.nasaa.org/QuickLinks/ContactYourRegulator.cfm to find out if the product being sold or investment being promoted is legitimately registered. (Read Stop Scams In Their Tracks for more on this topic.)

    Conclusion
    When the economy is doing poorly, a lot of people look to make back the money they lost in the stock market. This is a time when people are more vulnerable than ever to these types of scams. The best things to do are to not trust blindly, be sure to check out everything about the investment and don’t let greed get the best of you. (To learn more, see our Investment Scams Tutorial.)

    by Diane Hamilton, Ph.D

     
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