What is Pinterest and Why is it Growing so Fast?

Pinterest is a site that allows people to share things that they find on the Internet.  Users may use pinboards to plan their weddings, organize recipes, decorate their homes and more. Users may browse others’ boards to obtain ideas or share common interests. A “pin” is an image that may be captured from the internet through the use of a “pin it button”.  These images are then pinned to a board that is like a poster or page.

Mashable reported, “Development of Pinterest began in December 2009 and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta. Later, the site made registration possible after an email request. On August 16, 2011, Time magazine published Pinterest in its “50 Best Websites of 2011″ column.”

Some of the reasons for Pinterest’s growth may include:

  • Strong word of mouth recommendations
  • Ease of image capture
  • Visual appeal

In the article The Explosive Growth of Pinterest, Sendblaster.com reported, “According to Business Insider, traffic to Pinterest has increased by more than 40 times since December of 2011. As of January 2012, Pinterest had 11.7 million unique users, and this social media site with a twist continues to experience explosive growth.”

Business Insider published 6 Charts That Reveal the Truth About Pinterest’s Crazy Growth.  Statista put together the following chart that demonstrates how the site has dramatically increased growth in unique visitors and average time spent per visitor.

Check out the FAQs for Pinterest by clicking here.

Related Articles:

About these ads