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  • drdianehamilton 4:23 pm on January 9, 2011 Permalink | Reply
    Tags: , , , , , , , , It's Not You It's Your Personaloity, , NewGen, , ,   

    Millennials Replacing Baby Boomer Workforce: Meeting Their Unique Needs 

    Big changes are occurring in the current workforce.  The dynamic is shifting as companies are experiencing a shift toward millennials replacing baby boomer generations. According to Harvard Business Review /HBR.org, “The makeup of the global workforce is undergoing a seismic shift: In four years Millennials—the people born between 1977 and 1997—will account for nearly half the employees in the world. In some companies, they already constitute a majority.” 

    The book, It’s Not You It’s Your Personality, addresses the unique personalities and needs of the post-boomer worker.  For simplicity sake, these post-boomer generations are given the title NewGens.  It can get confusing when Gen X, Gen Y, Millennials and other titles are used.  The term NewGens encompasses all of these groups. 

    Post-boomer generations have received a bad reputation at times due to their need for immediate gratification.  Perhaps they are different but different isn’t necessarily a bad thing. Many have high expectations but are willing to put forth the efforts it takes to achieve their goals. HBR.org reported, “Millennials have high expectations of their employers—but they also set high standards for themselves. They’ve been working on their résumés practically since they were toddlers, because there are so many of them and so few (relatively speaking) spots at top schools and top companies. They’re used to overachieving academically and to making strong personal commitments to community service. Keep them engaged, and they will be happy to overachieve for you.”

    image via hbr.org

    This new group of employees has considerable knowledge that can be crucial for a company’s success.  Younger generations, unlike the boomer generation, tend to move around in their jobs more often.  They are less likely to remain in a single company throughout their career. 

    Are companies doing enough to keep their current employees happy?  Workforce.com stated the following about the millennial generation, “Large companies don’t move fast enough for that generation, which is [switching employers and] looking to expose themselves to new and different things. Bureau of Labor Statistics data show the average American will have 10.8 jobs from age 18 to 42. Many workers have clung to their jobs amid the recession and high unemployment. Still, the overall turnover rate across all industries was 16.3 percent in 2009, according to a survey from Compdata.”

    Part of keeping this younger generation interested in staying at their current position is to keep their attention.   Training must be aimed at their specific needs.  This is a technology-based group that likes to learn that way.  They also like to receive their information quickly.  Shorter, 3-5 minute training videos, can be effective.  This is the YouTube generation and employers must realize this and keep up with the trends. 

    Aimglobal.org suggests the following guidelines for employers when dealing with millennial workers:

    Ø Training. If you want a job well done, employers need to tell Millennials how to do it. However, don’t just give orders. Millennials want to know the reasoning behind them and the training offered to be successful.

    Ø Mentoring. Partner your new Millennial with one of your veterans. The veteran can show the newcomer the ropes and conversely the newcomer can offer fresh ideas.

    Ø Integration. Involve Millennials in a variety of projects, assignments, and career opportunities. Mixing it up keeps their interest.

    Ø Team Collaboration. Millennials are comfortable in team settings. They like to collaborate with others especially on team-based projects and environments.

    Ø Support Future Pursuits. During their employment at your company, Millennials will face decisions regarding the next stage of their lives including marriage, buying a house, having children, etc. Developing a guidance program around these changes demonstrates how your company will be there to support them.

    For more complete information on post-boomer generations in the workplace and how to deal with their unique personality needs, click here

     
    • firstSTREETonline 10:55 pm on January 10, 2011 Permalink | Reply

      Excellent points about the baby boomers leaving the workforce, and the potential loss of experience and knowledge which could be associated with it. It is definitely important for industries to make sure this practical know-how is not lost, and instead passed down to the millennials. Unfortunately, the body of knowledge the baby boomers have amassed cannot be learned in school. Thanks for sharing!

      Become a Facebook fan for discounts on Baby Boomer gadgets and more

  • drdianehamilton 12:35 pm on January 5, 2011 Permalink | Reply
    Tags: , , , , , , , , , , , , , , , , NewGen, , , , , , ,   

    Dwight Schrute is an Obsessive Pleaser: It’s Not You It’s Your Personality Gives Readers Insight into What Makes People Tick 

    PRweb Press Release – It might be obvious that Dwight Schrute is a control freak. But, who knew that Chris Rock was an introvert? Understanding how to read personalities is important according to mother and daughter co-authors, Dr. Diane Hamilton and Toni Rothpletz. They blow the lid off what many thought they knew about personalities in their latest book: It’s Not You, It’s Your Personality. This is the ultimate handbook for understanding the inner-workings of not just celebrities—but co-workers, friends and family. Chris Rock, like many celebrity comedians is, indeed, an introvert according to a popular personality test. Are people prepared to work with the Rock and Schrute personalities of the world? Hamilton and Rothpletz help answer some important personality quandaries like this as well as: How should people interact with introverts? Does the boss’s birth order matter? How does one climb the corporate ladder of success by developing emotional intelligence?

    There’s no question that Diane and Toni are the type of authors that readers would want to hang out with. It’s Not You, It’s Your Personality is as fun of a read as the title dictates. It takes readers on a journey through the many ways one can analyze personalities. Along the way, a lot is learned about the personalities of celebrities, coworkers, friends and family. The Myers-Briggs personality test, also created by a mother-daughter team, indicates Ari Gold of “Entourage” fame has the personality trait of a “thinker.” Though not all thinkers are cold-hearted, the “thinker” is all business. There is no time to worry about how others are reacting. Truly, however, even Ari has a soft side—or viewers wouldn’t continue watching. People, including Ari, have different personality preferences. Even a “thinker” may sometimes be a “feeler,” depending on the circumstances.

    “With It’s Not You, It’s Your Personality we are taking what would normally be a tough topic to address—personalities—and making it fun and light-hearted,” says co-author Dr. Diane Hamilton, “The celebrities we know and love are out there to analyze, so why not have fun with the personality name game?”

    It’s Not You, It’s Your Personality is geared toward the new generation of workers, those generally born in the late 70s and beyond who are currently in the workforce. This generation, dubbed by Hamilton and Rothpletz as the “NewGens,” is taking a large chunk of the job force as baby boomers are set to retire. As cited in the book, companies far and wide are now trying to find new ways to train and interact with the NewGens. Personality tests abound. Which ones are the right ones? How can these assessments be used for success?

    “We recommend that you get a jump start on knowing your place in the office environment before you land that job,”says co-author Toni Rothpletz, “There are plenty of free tests out there. Being ready to deal with people is half the battle at any job on a day to day basis. By giving celebrity examples of personalities in our book, our hope was to better explain people’s individual preferences, while still entertaining the reader.”

    There is a noted severe uniqueness of very strong personalities in the NewGen community. Even with the advent of technology, people are the most valuable asset. Turnover costs money. Hiring the wrong person (or personality) costs money. Job hunters that know themselves the best, are setting themselves up for success because ultimately how they handle themselves on a day-to-day basis is what will get them ahead in the long term.

    So what about the personality preferences of Chris Rock, Ari Gold or Dwight Schrute? Bottom-line is it doesn’t matter the personality—certain things cannot be changed. However, the way people interact can be changed. Knowing one’s strengths and weaknesses is the key to advancing from even the seedling of a career.

    To find out more about their writing or to schedule an interview, visit Dr. Hamilton’s website at http://drdianehamilton.com or her blog at http://drdianehamilton.wordpress.com/.

    Review copies are available.

    It’s Not You It’s Your Personality –December, 2010 ($19.95/Amazon). ISBN: 9780982742839 Approximately 220 pages

    Rebecca Crowley – PR Contact – 649-619-1178

    ###

     
  • drdianehamilton 4:57 pm on December 9, 2010 Permalink | Reply
    Tags: , , , Christmas Gifts, Digital Camera, , , , , Gift Cards for Christmas, GPS, , , J C Penney, , NewGen, , , , Wii, XBox   

    Top 10 Gifts to Buy Millennials and Post-Baby Boomers for Christmas 

    The term Millennial is sometimes used very broadly to include any group since the Baby Boomer generation. I personally have resorted to using the term NewGens to refer to all of the post-Boomer generations.  NewGens can be a challenging group to please at Christmas time. 

    This group is used to technology and may expect instant gratification. In fact, anything based around technology or social media is hot!  Companies are doing some unique things to target this unique market.  Check out some interesting marketing being used by Coke, Gap, American Eagle and J C Penney by clicking here.  

    If you are having difficulty finding that perfect gift for that Gen X, Gen Y, Millennial, or (most easily stated) NewGen, consider the following:

    1. iTouch or iPad or just about anything Apple including Itunes gift cards
    2. Wii or XBox is still popular
    3. Clothing or Clothing Accessories
    4. Video Games
    5. It’s Not You It’s Your Personality – Books like this are always popular
    6. Gift Cards – Their popularity is expected to be high again this year – You can personalize them to make the more fun
    7. Digital Camera – video cameras are hot for making Youtube videos
    8. GPS
    9. DVD Gift Pack
    10. Traditional games like Pictionary or MadGab

    Related articles:

     
  • drdianehamilton 3:56 pm on September 13, 2010 Permalink | Reply
    Tags: , , , , , millennial marketing, , NewGen, , , , , , , ,   

    In our book It’s Not You It’s Your Personality, Toni Rothpletz and I write about the needs and preferences unique that the millennial generation.  I recently found a millennial marketing site.  It includes an interesting compilation of articles based on that group’s attitudes and values.  Anyone looking for some good information about how to target this unique group, should check it out.  This site is set up as a Wiki.  For those of you who aren’t familiar with Wiki’s, click here to find out more.  I have taught some courses on a Wiki and see some great uses for such a platform.  To see specific information about millennials and their special needs in the workplace, click here. To add information to the discussion of NewGens, the term coined by my Toni Rothpletz and me to refer to post boomer generations, please click here.

     
  • drdianehamilton 1:12 pm on July 7, 2010 Permalink | Reply
    Tags: , Boomers, , , , , Gen Y, Millenials, New Gen, NewGen, , , , Young Adult Ethics   

    Millenials, Gen X and Baby Boomers: Who’s Working at Your Company and What Do They Think About Ethics

    Released June 2010.  Sponsored by:
    Raytheon
    Northrop Grumman

    American workers between the ages of 18 and 29 – the “Millennials” – have more in common with older co-workers when it comes to workplace ethics than often thought, but they also hold to some values that set them apart from their Baby Boomer counterparts.  Download Research Brief.

    My daughter, Toni Rothpletz, and I just completed our book It’s Not You It’s Your Personality. In that book, we discuss how the newer generations (we call NewGens) differ in their personality profiles. Check out this interesting research about how different generations feel about ethics.

     
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