What is Visible Measures? Measuring the Popularity of Videos on the Web
I teach several different marketing and advertising college courses. It can be a challenge to keep up with all of the different social media advertising trends. Companies want to be able to know that their message is being seen. One way to find out if your message is being picked up is through a company called Visible Measures. Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. According to Forbes , “Visible Measures is a New York firm that counts the popularity of videos on the growing list of sites hosting them, of which YouTube continues to be the most important.”
On their site you can sign up to receive free public beta for trends and track the hottest viral videos on the web. Once you sign up, you can chose a category such as media, dining, etc. You can also refine your search by agency, brand and even get specific about things like humor, reality, spoof, etc. It will then generate a list of the top videos based on your parameters based on the dates your select. I picked media for the week of September 6 and one of the top videos it picked up was YouTube Turns Five . . .see below.
Do you want to know the top 10 ad campaigns, top 10 film trailers, top 10 webisodes or those in 100 million view club? They have the charts. They have a paid program you can sign up for to find out even more detailed information. Are you interested in following the Old Spice campaign? You can type in Old Spice into their search bar and it will pull up a list of their videos, show their rank and their reach.
To keep up with what Visible Measures has to offer, you can sign up for their blog by clicking here.