Why Customers Subscribe and Unsubscribe to Facebook Pages

If you are trying to market your product or company on Facebook, you might be interested in why people decide to subscribe or unsubscribe to Facebook pages.  To read the entire article by Frank Reed at MarketingPilgram.com click here.

eMarketer reports on a survey conducted by DDB Worldwide and Opinionway Research in September tells the story that most Facebook brand followers are not researchers or self-starters.

The report also shows that Facebook brand attrition rates are at 36% and that number doesn’t include those who choose to hide brand updates from their Facebook newsfeed.

So why do people stop following brands on Facebook?