What is Blekko? Can the SlashTag Search Engine Compete With Google?
image via bigmouthmedia.com
Blekko has been in development since 2007, but it has only recently become available to the public. Blekko is a search engine that has its sights on Google’s business. To do this, they are focusing on what they can do differently.
The New York Times reported, “Rich Skrenta, Blekko’s co-founder and chief executive, says that since Google started, the Web has been overrun by unhelpful sites full of links and keywords that push them to the top of Google’s search results but offer little relevant information. Blekko aims to show search results from only useful, trustworthy sites.”
Out of curiosity, I ran Alexa web statistics on Blekko to see how they were doing. Over the last 30 days, their website traffic has increased 12.7%. Alexa also had the following to report on Blekko, “Blekko.com’s three-month global Alexa traffic rank is 21,705. Search engines refer roughly 11% of visits to the site. The time spent in a typical visit to this site is about four minutes, with 43 seconds spent on each pageview. The site is located in the US. Compared with the overall internet population, Blekko.com appeals more to men; its audience also tends to consist of childless people earning over $60,000 who browse from work and school and have postgraduate educations.”
Blekko uses slashtags to help you get more accurate results. Some are calling Blekko the slashtag search engine because of it. If you are not familiar with slashtags, searchenglineland explains them: “Slashtags are a way that anyone can make a “vertical” search engine around any topic. For those not familiar with the term, a vertical search engine is one that lets you search in a specific area of interest, rather than across the “horizontal” spectrum of all interests. Google is a “horizontal” search engine that lets you search for anything. Google News, in contrast, lets you drill into one slice of interest, news content.”
Think of slashtags as something like this: drdianehamilton/books. By doing this search, it pulled up more specific information about my writing. It can be helpful to make the search more specific.
Why the name Blekko? Co-founder, Mr. Skrenta, used to refer to his personal computer in college by that name.
For more information about Blekko, check out the following link from WJS.com.
If you would like to know what Blekko has to offer, check out the following video:
- Alternative search engine Blekko launches (cnn.com)
- Blekko, The “Slashtag” Search Engine, Goes Live (Danny Sullivan/Search Engine Land) (techmeme.com)
- Blekko, The “Slashtag” Search Engine, Goes Live (searchengineland.com)
- Alternative Search Engine Blekko Launches to Eliminate Spam in Search (mashable.com)