Have you Googled Yourself Lately? Why LinkedIn and Google are Important for Your Job Search

If you are looking for a job, you probably have looked at getting on LinkedIn and some other social networking sites.  If you have created a LinkedIn profile, it should show up on Google’s search engine. 

In some recent talks I gave to job-seekers, I asked my audience if they had Googled themselves.  Surprisingly, not as many people as you may think have done this.   In my book, How to Reinvent Your Career, I discuss the importance of Googling your name to see what it displays.   You can be sure that employers will do this.

It is nice that search engines like Google can help people find you.  One way to help improve being found is to be on LinkedIn.  There are other benefits to being on LinkedIn. According to a recent article in WSJ.com, “One of the least recognized aspects of LinkedIn, says founder Reid Hoffman, is the fact that it allows people to help other people.” I personally like the Q&A feature of LinkedIn for this reason.  Not only can you ask a question, but you can offer your expertise and help others. 

According to Hoffman, Linkedin is an important part of the career search.  I agree.  He also asked an important question: “There are millions of other people out there. What do you do to put yourself in the right place for people to find you?”

I often give advice for things you can do to be found.  LinkedIn is high on my list.  However, if you are interested in finding out more ways to be found, check out some of my career videos

How to Get a Job by Understanding  Emotional Intelligence

How to Get a Job by Utilizing a SWOT Analysis

How to Get a Job by Utilizing Camtasia and Powerpoint

How to Market Yourself by Using Social Media

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