LinkedIn Ads to Target its 90 Million Members Prior to IPO

With over 90 million members, LinkedIn has the attention of advertisers.  With the release of LinkedIn Ads, individuals and groups can be targeted, with a reported click-through rate that is 3-4 times higher than other campaigns. 

MediaPost reported, “LinkedIn Wednesday formally launched its pay-per-click, self-serve ad system after being in beta since 2008. Rebranded as LinkedIn Ads, the text-advertising service formerly known as DirectAds mainly expands audience targeting options to include job title, LinkedIn groups and companies. Previously, the platform offered several targeting choices such as age, gender, geography, job function and seniority.”



LinkedIn Ads is about focus and reaching the target demographic.  Advertisers can spend as little as $10/day, but they must use a credit card to pay unless they spend over $3000/month for 2 months in a row.

This new advertising comes prior to their IPO, to possibly sweeten the offer.  Media Post claims, “The company plans to file for an IPO in the first quarter, according to a Wall Street Journal report earlier this month. LinkedIn had estimated revenue of $200 million in 2010 and online market SharesPost has reported that the company has an implied valuation of $2.2 billion.”

LinkedIn is one of several rumored IPOs due to come out this year. For more information, check out Top Social Media Sites IPO.