Top Branding Failures
Companies are always looking for that next Old Spice campaign that will become viral on YouTube and get people talking. Effective branding is crucial for a company’s success. The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
Branding needs to be credible and motivate buyers. According to MarketingAbout.com, “It’s important to spend time investing in researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.”
There have been many marketing blunders when advertising has missed the mark. Bschool.com lists what they consider to be the 10 Most Ill-Advised Ads of All Time. Remember those singing Quiznos rodents? Some of us wish we could forget. Check out the top 10 list by clicking here.