New Site Measures the Future of Social Business
Article first published as New Site Measures the Future of Social Business on Technorati.
Social Business Index is a new site that ranks and scores the social performance of top global companies. The list of companies on this site already includes such giants as Samsung, Coca-Cola, Levi’s, Dell, Target, and IBM. The site is currently free and offers businesses analytics and competitive intelligence to improve social media performance.
According to the SBI site, some of the things they offer for companies include:
- Company Index – View the rankings and strengths of companies using social business strategies.
- Industry Performance – View cumulative social business scores for top industries.
- Trends – View companies on the move and top performers.
- Social Business Graph – View the strength of the constituents (company, market, employees, partners, influencers) of your social business community and the strengths of the conversations among them.
- Compare – Compare conversation strength, account strength, and score of your company and its competitors.
- Filter Settings – Filter your view by contexts built from region, subsidiary, department, or brand.
SBI is a project of Dachis Group, one of the world’s largest social business management consultancies. According to ZDNet, “The new platform currently analyzes hundreds of millions of signals from tens of thousands of companies, through the use of natural language processing, machine learning, and clustering algorithms in near real-time.”
Social Business Intelligence is a hot topic right now because businesses can use this analytic information to deliver actionable information and make critical decisions. According to TheNextWeb, “That treasure trove of data and potential insight is ripe for analysis and insight to understand the impact and value of a particular activity. That insight can be immediately acted on to optimize the strategies of a brand because of the unique nature of social’s authentic, two way communication with the market. Not only does this provide the potential for superior marketing results, but creates the opportunity to test many messages with many segments and measure them individually (in a way, similar to the unique A/B testing of performance marketings simpler marketing activities).”