For more see the full article at Northcentral University Higher Degrees Fall 2013
For more see the full article at Northcentral University Higher Degrees Fall 2013
One of the hardest things I had to do when I moved was to get rid of some of my books. My house was starting to look like a Barnes & Noble. I kept the textbooks I use for my courses and a few others that I found especially useful or interesting. The following list is in no particular order. It contains some of my favorite books that I kept. I often recommend them to my students:
HR professionals within organizations have given personality assessments to potential employees for many years. I was asked to take a personality assessment for a pharmaceutical sales job in 1987. The changes I have noticed since that time include the type and frequency of personality tests given. What also may be trending is the fact that leaders of schools have become more interested in personality assessments. In the Wall Street Journal article Business Schools Know How You Think, but How Do You Feel, author Melissa Korn explained, “Prospective MBA students need to shine by showing emotional traits like empathy, motivation, resilience, and dozens of others.” Schools may be interested in these traits because organizations value these traits. Korn also explained, “Measuring EQ-or emotional intelligence quotient-is the latest attempt by business schools to identify future stars.”
I find this trend to be particularly interesting because I teach business, I am a qualified Myers Briggs instructor, a certified EQ-i instructor, and I wrote my dissertation on the relationship between emotional intelligence and sales performance. I have also witnessed that online schools have placed more importance on personality assessments. Many of my first-year students must take a Jung-like personality test. Many of my undergraduate and graduate business students have to assess their EQ.
I think it is important for these personality preference and emotional intelligence issues to be addressed in online courses. Some of the things that may hurt a graduate’s chance of obtaining is job include having poor self-assessment skills, poor interpersonal skills, and a lack of concern for how they are perceived by others.
When I was in pharmaceutical sales, they rated us each year on our concern for impact. It was such an important part of what they believed made us successful in the field, that there were consequences to poor judgment and rude behavior. In the book, It’s Not You It’s Your Personality, there is a chapter regarding concern for impact, as well as one for Myers Briggs MBTI, Emotional Intelligence, DISC, and many other personality assessments that may help young adults in the workplace. One of the universities for which I teach requires students to read this book in a foresight course.
It is important for online students to learn about these assessments because employers use them. Some personality traits stay with us throughout our lives. The MBTI is an example of an assessment that determines preferences that may not change. This assessment may be helpful to students who are not sure about career paths. Other assessments like the EQ-i determine emotional intelligence levels. The good news about emotional intelligence is that it may be improved. Marcia Hughes has written several books about how to improve EQ in the workplace. The savvy online students will work on developing their EQ and understanding personality preferences before they graduate. By being proactive, students may have a better chance of being successful in a career that matches their personality preferences.
Leaders often have to deal with the effects of creative disruption. According to CreativeDisruption.net, “Creative disruption intentionally brings the challenge or change right to the organization to force it to change and adapt in advance of a random, unpredictable challenge that will eventually reach the organization.” With the creation of innovation, there may be fallout in terms of lost jobs. However, with loss, there may also be creation of new jobs. A computer may replace work that was done manually. At the same time, someone must run the computer.
Creative disruption may be necessary in order to remain competitive. If the competition embraces innovation, they may gain a foothold in the market. The key is being able to recognize the type of innovation that will allow companies to grow.
Some ideas have actually led to the demise of companies. An example is the invention of digital images and its impact on Kodak. The invention of digital images occurred in a lab at Kodak. This invention not only changed the industry but caused the eventual demise of the company. Kodak tried to embrace changes, but lacked foresight. Companies like Kodak may need to embrace new business models when faced with innovative changes.
According to the article Big Data and the Creative Destruction of Today’s Business Model, having a grasp on the importance of managing and understanding data is critical. “Companies are increasingly experimenting with and implementing ways to capture big data’s potential for both short- and long-term advantage. The crucial success factors are to first think of data as an asset—as the foundation upon which to build propositions and business models—and then to diligently build out the capabilities necessary to capitalize on big data’s potential. And perhaps most importantly, embrace the creative destruction of today’s business models.”
Uber is an app (iPhone and Android) that allows you to request a black Towncar or SUV rather than a typical cab in the U.S. and Canada. When you use the app, it finds your location and allows you to order an “Uber”. You can see all of the black cars in your area on a map. You can simply pick the closest driver and the system will send you an alert on your cellphone to let you know the car is on its way. The service alert includes your driver’s name and his cell phone. You can even watch the vehicle coming toward your location on the map.
I spoke to a frequent user of Uber who told me that it normally takes about 5-10 minutes for the vehicle to arrive. The driver opens the car door for you. They usually have bottles of water, candy, gum, and other handy items. The price is a little more than a standard cab. However, she felt that the few dollar difference was well worth it.
When you reach your final destination, you do not have to worry about having cash, tipping, or even dealing with negotiations. Since your information is stored in the app, the receipt is simply sent to your email. They ask you to rate the drivers so that they can be sure they have excellent service. I was told that drivers need to maintain a 4.7 out of 5 star rating in order to continue driving for the company.
If you are like me, you may want to use your laptop when you travel. One way to gain access to the Internet is by using an iPhone’s Personal Hotspot feature. The cellular data connection on the phone will allow you to connect your laptop or desktop to the Internet.
To use this feature, go to the settings on the iPhone (3GS version or later) and chose general and then choose Personal Hotspot. Turn the Personal Hotspot to the “on” position. The Wi-Fi password will be listed on the iPhone under the Personal Hotspot area next to Wi-Fi password. The wireless connection should now be listed as a choice on the laptop or desktop computer. To connect to the iPhone, go to the Internet Access area on the computer and select the iPhone connection option. Then enter that password listed on the iPhone when requested.
When the personal hotspot is turned on it may incur charges so it is important to turn it off when not using it for temporary access. The Apple support website states that the Wi-Fi hotspot will turn off when no devices are detected, but I was told by a Verizon employee that there may be charges. I was also told that the phone could not be used when in personal hotspot mode.
According to the Apple Support site, “While devices are connected to Personal Hotspot, the status bar will be blue and will indicate the number of connected users. The maximum number of supported connections may vary depending on your carrier or iPhone model.”
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I am currently reviewing a text about marketing. Schools hire me to do this on occasion. One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you have not noticed them, they are the little barcode-looking square that appears on newspapers billboards, flyers, and even cars.
While QR codes offer some great marketing opportunities, they have not been as successful as other techniques. In the article QR Codes are Dead! Long Live QR Codes, the author stated, “One of the most popular Tumblr blogs of 2012 is Pictures of People Scanning QR Codes. If you click through to the site you will see that it is empty. The joke here? No one scans QR codes (short for Quick Response code). It is obvious that QR codes have a bad rep and haven’t gained much traction on the consumer end of the equation.”
QR codes have been utilized well by some companies. I am currently reading the book Neuromarketology by Brian Fabiano. He is a marketing guru who was wise enough to put a QR code at the end of each of his chapters with the note, “scan to learn more!” Other examples of successful QR code use include:
For more information about how to use QR codes, check out the following articles: