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Some students like to present papers with a bit of pizzazz. Many may add pictures or charts they have found on the Internet. Unfortunately many of the things they try to incorporate into their work may create a copyright violation. The good news is that there are sites where students can find media to share that is not protected.
The Creative Commons site is a good place to go to find content. According to their site, “If you’re looking for content that you can freely and legally use, there is a giant pool of CC-licensed creativity available to you. There are hundreds of millions of works — from songs and videos to scientific and academic material — available to the public for free and legal use under the terms of our copyright licenses, with more being contributed every day.”
Some famous sites like Google, Flickr, and Wikipedia use Creative Commons to access media. Wikipedia’s Public Domain Image Resources page also provides some great links to media that is not copyright-protected. This site provides general as well as government resources.
Some students incorporate images they have found using the insert clipart function in Word. According to the Microsoft site, “The Clip Art and Media gallery provides a compilation of artwork. See the use terms for the description of permitted uses. If those terms do not meet your needs, our Clip Art partners at Office Online provide a variety of images you can license directly. Sample Art may be used for personal use only. You may not sell, lease, or distribute Sample Art, or any materials you create that use Sample images, for any commercial purposes.”
If students submit a Word document that has clip art obtained from Word, they may have questions about how to cite it in APA. According to Owl Purdue’s site it is, “unnecessary to provide citation on a document presented via the Microsoft program for stock images that a specific to that software package.”
It may be difficult to find free clip art simply by searching for it on Google. Many sites that come up offer some free clip art that is usually not that great. The better clip art usually requires a fee. I am often contacted by people about the clipart used for my online education blog. I have used a couple of sources that charge a fee, including Shutterstock and iStockPhoto. The really good pictures like these usually require a fee.
When students insert pictures that are copyright protected, professors should explain this to them. There are many students who assume they can copy and paste just about anything from the Internet into their assignments. Students may benefit from reading: How to Avoid Copyright Infringement and Copyright Fair Use and How it Works for Online Images.
I am currently reviewing a text about marketing. Schools hire me to do this on occasion. One thing that disappointed me was there was nothing in it about QR codes and some of the other newest marketing techniques. QR codes have been around for a while. If you have not noticed them, they are the little barcode-looking square that appears on newspapers billboards, flyers, and even cars.
While QR codes offer some great marketing opportunities, they have not been as successful as other techniques. In the article QR Codes are Dead! Long Live QR Codes, the author stated, “One of the most popular Tumblr blogs of 2012 is Pictures of People Scanning QR Codes. If you click through to the site you will see that it is empty. The joke here? No one scans QR codes (short for Quick Response code). It is obvious that QR codes have a bad rep and haven’t gained much traction on the consumer end of the equation.”
QR codes have been utilized well by some companies. I am currently reading the book Neuromarketology by Brian Fabiano. He is a marketing guru who was wise enough to put a QR code at the end of each of his chapters with the note, “scan to learn more!” Other examples of successful QR code use include:
For more information about how to use QR codes, check out the following articles:
Anyone who has installed iPad or iPhone apps has probably seen the notification: “Would Like to Send You Push Notifications” (with the options of don’t allow or OK). IpadAcademy.com explains, “Push notifications are a way for an app to send information to your iPad or iPhone even when you aren’t using the app.” If you’ve noticed the number of email listed on your email icon, that is there due to a push notification. That notification reminds you that you have mail without making you actually open up the application.
IOS (Apple’s system) is not the only one that utilizes push notifications. Android and Windows smartphones also use them. Check out: Not all Push Created Equal.
Apple’s IOS system provides 3 types of push notifications. To manage these notifications for an iPad or iPhone, you “Go to Settings > Notifications to choose the apps you want to receive notifications from. You can also select what form you’d like the notice to take – sound, badge, alert or banner, depending on the options the app includes.” For more help, check out: IOS: Understanding Push Notifications.
Some push notifications may be very useful. However, TheNextWeb explained push notifications need to be smarter. Having the ability to adjust how they work may need to be adjusted. Lifehacker explained that push notifications may not be the best thing. In the article You Should Forget About Push Notifications for Your Email, author Adam Pash stated, “the vibrating pulse in your pocket indicating the arrival of a new email; the unpredictable “ding” from your desktop’s email notification; these things are killing your focus and destroying your ability to work to your capacity.”
Push notifications are an effective marketing tool. Check out the following video explaining why:
MobileMarketer warned that apps need to be pushy but not too pushy to be effective. “ONE-SIZE-FITS-ALL is not an effective strategy in any marketing channel. An effective push notification strategy should maximize the likelihood of message relevance and a beneficial value exchange between brand and customer.”
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