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  • drdianehamilton 7:35 am on August 10, 2012 Permalink | Reply
    Tags: , , , , , , Pinterest, , Tim Berry   

    Entrepreneurs Finding Unique Ways to Create Business Plans 

    Entrepreneurs are faced with many challenges when creating a new business.  One of those challenges is to create a feasibility study and business plan.  Entrepreneur.com had a very interesting article about how businesses could utilize some unique ways to help create a business plan.  In the article Should You Create Your Business Plan on Pinterest, author Tim Berry created a sample Pinterest business plan based on a bicycle shop business.  He used charts created by LivePlan.

    Berry admits, “The images don’t really tie together, but if this were an actual business plan, they would.”  The point is to show that a plan could be created with the help of a site like Pinterest. He explained, “The complete plan should be a collection of interrelated modules that lay out the goals of the business, the steps to achieve those goals, specific tasks and responsibilities, important milestones and dates, and basic metrics, including projected sales, costs, expenses, profits and cash flow. The business plan’s function is to help entrepreneurs manage better, optimize resources and steer the business into the future. Its form is supposed to follow function, so if you’re looking for a collection of visual images that summarize the plan, Pinterest is a perfectly reasonable platform to use.”

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  • drdianehamilton 10:47 am on February 29, 2012 Permalink | Reply
    Tags: , , , Pin Board, Pinterest, , Unique Visitors   

    What is Pinterest and Why is it Growing so Fast? 

    Pinterest is a site that allows people to share things that they find on the Internet.  Users may use pinboards to plan their weddings, organize recipes, decorate their homes and more. Users may browse others’ boards to obtain ideas or share common interests. A “pin” is an image that may be captured from the internet through the use of a “pin it button”.  These images are then pinned to a board that is like a poster or page.

    Mashable reported, “Development of Pinterest began in December 2009 and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta. Later, the site made registration possible after an email request. On August 16, 2011, Time magazine published Pinterest in its “50 Best Websites of 2011” column.”

    Some of the reasons for Pinterest’s growth may include:

    • Strong word of mouth recommendations
    • Ease of image capture
    • Visual appeal

    In the article The Explosive Growth of Pinterest, Sendblaster.com reported, “According to Business Insider, traffic to Pinterest has increased by more than 40 times since December of 2011. As of January 2012, Pinterest had 11.7 million unique users, and this social media site with a twist continues to experience explosive growth.”

    Business Insider published 6 Charts That Reveal the Truth About Pinterest’s Crazy Growth.  Statista put together the following chart that demonstrates how the site has dramatically increased growth in unique visitors and average time spent per visitor.

    Check out the FAQs for Pinterest by clicking here.

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    • Caroline Higgins 4:58 pm on March 12, 2012 Permalink | Reply

      I think people love it because they can be creative without being overly ‘creative.’ Know what I mean? 😉

    • Houda 12:19 am on April 24, 2012 Permalink | Reply

      I think it taps at our need to dream: having stylish clothes, having a home as lovely as the pictures, being an awesome DIYer, cooking delicious meals, maybe one day taking photos as good as those pics. With every pin, I get a feeling of “I could do/have/be that!” and that feels good, even though I know it is not feasible to do all those things…

  • drdianehamilton 7:15 am on February 19, 2012 Permalink | Reply
    Tags: , , , , , , Pinterest, Repeat Visitor, ,   

    Importance of Unique and Repeat Visitors 

    Keeping track of unique visitors helps determine effectiveness of marketing strategies.  Webopedia explained that the term unique visitor “refers to a person who visits a Web site more than once within a specified period of time.” It may be difficult to determine the exact number of unique visitors a site may have.  PC Magazine explained, “Unique visitors are determined by the number of unique IP addresses on incoming requests that a site receives, but this can never be 100% accurate. Depending on configuration issues and type of ISP service, in some cases, one IP address can represent many users; in other cases, several IP addresses can be from the same user.”

    How important are unique visitors?  Check out Unique Visitors are not everything. In this article, the author points out that it may be a “misleading stat, as Jakob Nielsen explains, Chasing higher unique-visitor counts will undermine your long-term positioning because you’ll design gimmicks rather than build features that bring people back and turn them into devotees and customers.”

    There seems to be confusion between unique visitors and repeat visitors in some of the articles on the Internet.  In the article Defining Unique Visitors by Imediaconnection, Brant Dainow explained, “Understanding your repeat visitors is where the money is. The reason is simple: it takes an average of 2.4 visits to your site before someone will buy. In other words, most people buy on the second or third visit to your site. No one buys the first time they visit. Repeat visitors are the ones who matter. Repeat visitors buy the products, and therefore repeat visitors pay your bills.”

    Statista created an infographic that demonstrates unique visitors per month as well as average monthly use per visitor for sites like Facebook, Twitter, Linkedin, MySpace, Google, Tumblr, and Pinterest.  Not only does Facebook far exceed all others in unique visitors, users are spending over 6 hours per month on the site.  This is over 600 times the amount of time spent on Google+.

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    • Uli 6:32 am on March 26, 2012 Permalink | Reply

      Hello,

      great article. I allways use the WAA’s ( now DAA) definition of a visitor. As we try to target humans -. It makes sense to count humans as visitors.

      Sadly enough we can only count computers or browser instances – which comes close enough to the number of humans that visit a particular site.

      I have written an article about this on http://www.gradlinig.com/2012/02/was-ist-ein-unique-besucher-bzw-unique-visitor/ . Sorry at the moment this is only available in german, but Google tranlsate might do a good job.

      The number of unique visitors is a measure for the number of people that you can reach with your site – so generally more is better.

      Returning visitors are even better as they are a measure for the number of people that are really interested in your message.

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