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  • drdianehamilton 1:10 pm on July 31, 2012 Permalink | Reply
    Tags: , , , Searching, U.S. News & World Report, ,   

    The Ethics of Google 

    “Don’t Be Evil” is Google’s informal corporate slogan. The founders of Google claimed that this motto explained their culture that “prohibited conflicts of interest, and required objectivity and an absence of bias.” According to Google’s code of conduct page this slogan is, “about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it’s also about doing the right thing more generally – following the law, acting honorably and treating each other with respect.”

    Can Google do business in an ethical manner if they allow for people to search for unethical content? Laws may decide what is legal, but who decides what is unethical or evil?

    Every day someone searches for how to do something illegal and/or unethical through utilizing Google’s search engine. How much content should Google censor?  The following articles address Google censorship issues:

    U.S. News reported, “The company is based in the United States, and thus must comply with U.S. laws. As a part of its policy, Google already censors things like child pornography, and complies with copyright infringement requests (a heavy volume of which come from videos uploaded on YouTube). Yet because services such as YouTube and Blogger are popular around the world, the company must decide to what extent it will remove content deemed illegal or offensive to foreign governments.”

    Related Articles:

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  • drdianehamilton 1:46 pm on October 25, 2011 Permalink | Reply
    Tags: , , , , Google Plus Hangout, , Searching, , ,   

    Google+ Uses for Educators: Good or Bad? 

    Easy accessibility to Google+ makes it an option for educators to share important information with their students.  The author of the article 25 Great Google+ Tips for Teachers explains some unusual ways that educators have found to use this new social networking tool. 

    Google+ hangouts area can be used to create a virtual classroom.  Mindshift reported, “Google Hangouts allows up to 10 people to video chat with one another.” Students can follow each other to see the research that they are doing for group projects.  Interesting articles can be shared easily between members.  To read more about potential uses, click here.

    However, not everyone is a fan of Google+ for educators.  ReadWriteWeb questioned whether Google+ is the tool that educators have been waiting for due to the privacy issues involved.  For more information check out the following related articles: 

     

    Related Articles

     

     
  • drdianehamilton 6:30 pm on April 1, 2011 Permalink | Reply
    Tags: April Fools Day, , , , Holidays, prank, , Searching,   

    Google and Facebook April Fool’s Day Jokes 

    On April Fool’s Day the Internet is full of contributors trying to play on our gullibility.  Facebook has its share of people listing today as their birthday or reporting unusual updates.  The following is Google’s attempt at playing the game:

     
  • drdianehamilton 1:55 pm on November 11, 2010 Permalink | Reply
    Tags: , , , , , Searching,   

    Google, Facebook, Zynga and Twitter Battle for Talented Employees 

    In an article in today’s WSJ.com, they discuss how there is a war going on within the top technology firms to attract the best employees. To read the full article, click here.   As noted in the picture below, Google has over 23,000 employees, Facebook 1700, Zynga 1250 and Twitter 300.  Note that percentage increase in employees is strongest for Twitter with a 203% increase, followed by Zynga with a 178% increase, then Facebook with a 70% increase and Google with a 19% increase since last year.

    [GOOGHIREjp]
    image via online.wsj.com
     
  • drdianehamilton 2:39 pm on November 8, 2010 Permalink | Reply
    Tags: , , , , Searching, Target Corporation,   

    What is a Monopsony? How does it Relate to Companies like Wal-Mart, Microsoft and Google? 

    Many have heard the word monopoly but have you heard the word monopsony?  This word is becoming more commonly used.  A monopsony exists when there is a market dominated by a single buyer, giving power to set the price for whatever is being purchased.  If there is no competition, the buyer can pay less for what they are purchasing.  Demand all comes from this one source.  This would be the opposite from a monopoly where the monopoly is about supply; the monopsony is about demand.

    Some examples that have been given of monopsonies include major employers in a small town, universal healthcare, and the post office. Some very popular companies such as Wal-Mart, Microsoft and Google have also been called monopsonies. 

    Can a company be both monopoly and a monopsony?  In a white paper about Google, it is suggested that Google’s has a monopolistic hold on search advertising, but also may be considered a monopsony, by restraining digital commerce. Click here to find out more about Google and its stronghold in the technology market.   

    Check Out:

    Monopsony As the Dominant Market Structure of Web 2.o

    Monopsony Employers

     
  • drdianehamilton 1:29 pm on October 15, 2010 Permalink | Reply
    Tags: , AdWords, , , , , , Searching,   

    How does advertising with Yahoo differ from Google? 

    [YAHOO]

    image via online.wsj.com

    I saw the above chart today from eMarketer and it surprised me a bit.  I hear so much about Google adwords that I expected their income from ads to be higher.

    How does advertising with Yahoo differ from Google?  I found an interesting comparison from mybesttradingwebhosting.com that showed some comparisons between advertising with each of the sites:

    Yahoo! Advertising

    Yahoo! Advertising gives its advertisers custom solutions to choose from that allow for brand building and response drives.

    The more popular solution is the company’s sponsored search solution. This program allows advertisers to control the overall marketing cost by setting a daily budget. Advertisers can also set the amount they wish to pay each time an advertisement is clicked and payments are only made for those ads clicked upon. Additionally, advertisers can stop specific ads and completely close out their advertising account at any time, no questions asked.

    The Yahoo sponsored search solution has a reach of over 2.3 billion potential clients and customers. To even further narrow an advertising customer base, advertisers can utilize the company’s geo-targeting feature – allowing for very specifically targeted marketing. Created ads can also be rotated to see which message garners the most traffic. In-depth reporting is part of the program and offers the ability for advertisers to see results in real-time.

    Google AdWords

    Google AdWords allows advertisers the ability to choose keywords related to their business or service and create ads based on these selections.

    Just like its counterpart, Google AdWords allows for setting a specified budget and advertisers only pay for actual clicks on their ads rather than any set daily or monthly amount. Advertisements can be placed on hold or removed entirely when it is found that some ads are garnering more traffic and customers than other ads.

    As one of the most used search engines, Google AdWords can offer an extremely large base of potential customers. For local businesses wishing to target a more specialized and specific audience, Google AdWords offers the ability to narrow advertising regions to a particular region, state or even city. Customers can be targeted to within 20 miles of a business’ front door. Additionally, ads can be set to show a business’ location when searchers are seeking data within Google.com and Google Maps.

    Excerpt only – to read the rest of the article go to:  mybestratedwebhosting.com
     
  • drdianehamilton 2:12 pm on October 11, 2010 Permalink | Reply
    Tags: AdWord, , , , , Google Checkout, , , Searching   

    What is Google Checkout? How Does it Compare to PayPal? 

     

    image via s3.hubimg.com

    According to their site, Google Checkout allows you to:

    Stop creating multiple accounts and passwords. With Google Checkout™ you can quickly and easily buy from stores across the web and track all your orders and shipping in one place.

    Shop with confidence. Our fraud protection policy covers you against unauthorized purchases made through Google Checkout, and we don’t share your purchase history or full credit card number with sellers.

    Control commercial spam. You can keep your email address confidential, and easily turn off unwanted emails from stores where you use Google Checkout.

    If you want to hear testimonials from Google Checkout customers, click here

    Some of the things they are saying about Google Checkout is that it is:

    • Fast and Easy
    • Safe and Secure
    • Protects Personal Information
    • Helps Buyers Resolve Issues
    • Allowing Shopping With Confidence

    If you would like to take a tour of or see a short video about Google Checkout, click here

    Once you sign up, they offer a deals page where you can find discounts from many different stores.

    How does Google Checkout compare to Paypal?

    Check out this excerpt article from an article on bestshoppingcartreviews.com:

    Basic overview of Google Checkout vs. PayPal

    There are some areas that can be used to determine which payment processor is best for you. This is a comparison of how they stack up in Google Checkout vs. PayPal:

    • How customers can make payments. With Google Checkout, customers can only use the credit or debit card. It is possible for customers to store this information in order to avoid entering it every time. PayPal, on the other hand, allows for credit card payment or deduction from a bank account. eCheck capability is also available. In this way, PayPal is more diverse.
    • Rate merchant reliability. For many online shoppers, it is important to know that you are reputable. Both Google Checkout and PayPal rate merchants.
    • International shopping. PayPal has a definite edge in this area. Google Checkout is only available for U.S. purchases. PayPal, on the otherhand, is accepted in 55 countries. In addition to the U.S. dollar, PayPal also accepts the euro, the pound, the Canadian dollar, the yen and the Australian dollar. Currency exchange is also available (for a fee).
    • Security. Both Google Checkout and PayPal offer SSL security on the same level that banks do.
    • Fraud protection. PayPal only offers fraud protection for sales of more than $50. Google offers 100% refund, but you must report within 60 days. There have been complaints about PayPal’s payment resolution process as well.
    • Fees for accepting payments on your business Web site. Depending on the level of you account with PayPal, you pay 1.9 percent to 2.9 percent of your sales, and sometimes you pay 30 cents per transaction. Google Checkout is 2% of sales, plus 20 cents per transaction. However, with Google, you can use your AdWords account to reduce the cost of your transaction fees. This arrangement does not exist with PayPal.
    • Customer service. It is worth noting that PayPal offers a customer service line with live people (you can call a phone number). It can be difficult to contact Google Checkout customer service in any way besides the forum provided or email.

    One of the main advantages that Google Checkout has is its integration with AdWords. This means that you can get preferred pricing on a number of services – and even automatically pay transaction fees with earnings from your AdWord account. Additionally, when your ad is displayed on other Web pages and in search engine results, a shopping cart icon appears so that it is easy to see that you accept Google Checkout, offering a possible way to increase sales.

    With PayPal business merchant account, a great many of the advantages come in the fact that more people use PayPal, and that there is a range of services and features available that include invoicing, statements, shipping and tax calculations and customer options.

    You should carefully consider your needs before deciding on whether or not to go with Google Checkout or PayPal. How you run your business, and the kinds of features and services you want should be factors in which payment processor you use.

     
    • albareed 10:54 am on April 21, 2011 Permalink | Reply

      forget Google checkout. no way on earth you can get a customer service. once I settle my current dispute with the trader Simply electronics, I will close my Google checkout account for good, and stick to my tested and trusted PayPal that I used for many years, with excellent customer services phone and email.

  • drdianehamilton 12:00 pm on September 10, 2010 Permalink | Reply
    Tags: AddToAny, , Forward RSS, , googlereader, , , Searching, ,   

    Are you Using Google Reader’s “Send To” Feature? 

    I use Google Reader to keep track of RSS feeds.  I like how it is easily incorporated into my iGoogle page.  I also like that you can now foward feeded articles to specific customizable sites, i.e., your blog.   Perhaps that is why I hadn’t really noticed the “send to” feature.  To set it up, follow these instructions from Google:

    Google Reader’s “Send to” Feature

     

    Google Reader added a new feature that lets you share posts in other services: Twitter, Facebook, Digg. The feature is opt-in, so you need to go to the settings page, click on the “Send to” tab and pick your favorite services.


    After selecting an item, use the keyboard shortcut Shift+T to quickly open the “send to” menu. Google Reader opens a new tab when you choose one of the “send to” options and most of the necessary information it’s already pre-filled.


    If your favorite service is not included in Google Reader’s list, you can add it from the settings page by clicking on “Create a custom link”. Here’s how to add a “send to” option for Google Bookmarks.

    Name: Google Bookmarks
    URL: http://www.google.com/bookmarks/mark?op=edit&output=popup&bkmk=${url}&title=${title}
    Icon URL: http://www.google.com/favicon.ico

    And here’s how to use AddToAny, a service that lets you select between many social sites.

    Name: Add to Any
    URL: http://www.addtoany.com/share_save?linkurl=${url}&linkname=${title}
    Icon URL: http://www.addtoany.com/favicon.ico

    Google Reader added two other options: you can now subscribe to sites added to your contacts’ profiles and mark as read items older than a day, a week or two weeks. The second option is useful if you have a lot of unread items and you only want to read the recent news. As you probably know, Google Reader automatically marks as read the items that are older than a month and this can’t be changed.

     
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