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  • drdianehamilton 2:30 pm on September 11, 2015 Permalink | Reply
    Tags: , , , , , , , , , social media,   

    Professors’ Media Choices in Online Classes 

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    There is limited research regarding the use of social media or other types of media in online courses. In 2013, I surveyed 110 adjunct professors from a Linkedin group to determine if they added media (including social media) to already developed curriculum. Due to the prevalence of online classes, it might help curriculum designers to determine media preferences. This type of study may also demonstrate the flexibility of online courses, the perception of content requirements in online courses, and professors’ best practices.

    Some of the social sites that professors used included Facebook, Twitter, and Youtube; female professors used these sites more than male. Sites like Twitter were chosen for this study because they have shown to be useful for marketing courses for product trending. However, Youtube was the most frequently used of the social media sites. The most popular links added to courses included news-based websites like NBC, CBS, CNN, and the Wall Street Journal. Most of the professors believed these news sites were appropriate additions to the classroom. Many of the respondents were over 46 years of age with more than eight years of experience. The results were published in the Journal of Scholastic Inquiry: Education, Volume 1, Issue 1 in Fall of 2013.

    The following demonstrates professors’ choices of media based on years of experience.  The Facebook category included other social media sites like Twitter.  The Websites/Official category includes news sites.  To see the video presentation of this study regarding online professors’ media choices at the Journal of Scholastic Inquiry Conference, click here.

    ThreeCharts

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    • Rosario Carbone 3:01 pm on September 11, 2015 Permalink | Reply

      Excellent Presentation Dr. Diane,

      Thank you so much for getting me signed up to your blog, as you are the best teacher I have ever had at any level of my education. You are a Dynamic individual, and I’m hoping to continue to follow your blog long after Organizational Behavior ends on Monday. I wish the class never ended, and you would be my professor during the entire MBA🎓🙏 program at Ashford. I have told my entire family what an Amazing teacher you are. Do you ever Mentor students, as I would be first person on your line. Thank you for teaching me so much about Organizational behavior! You have inspired me to continue to work hard, and maybe I can follow your lead and become an online instructor. Hope to hear your thoughts on my Business future after being on Disability, and out of the workforce for over a decade.
      This is my first comment on your “blog” , and hope it’s not too long.
      See you in class, as I’m working diligently on my final paper for your class. Have a great night, and keep up the inspiring, motivating, and positive work. I hope to get an video and article everyday, just like my 2015 New York Mets!!!

      Rosario Carbone

  • drdianehamilton 10:31 am on August 15, 2012 Permalink | Reply
    Tags: Alex Zhardanovsky, , , , , , , social media, ,   

    How Businesses can Maximize Online Presence 

    While business leaders may constantly hear they need to maximize their online presence on Facebook, Twitter, and other social media sites, there may be more that they could do to succeed.  Just having a Facebook or Twitter page is not enough. These sites need to be managed and constantly promoted.

    Technology entrepreneur Alex Zhardanovsky was recently interviewed by Fox News about ways businesses can improve their online presence. He explained that Facebook can be used like a newsletter.  He stated, “The nice thing about Facebook is that if you spend money building a Facebook page, you have an audience that does not go away.” This gives businesses an advantage of the old style of having people click on a link and then closing a page where they may never return again.

    Facebook allows for more of a conversation where businesses can reach customers on a consistent basis.  The best part is it is a free way to build a relationship with people that may later become paying customers. Facebook Fan pages are a very important thing for business to create.  Businesses can post interesting content so that people will want to interact on that page.  Facebook also allows companies to target specific demographics.

    Zhardanovsky recommends using a company called AlphaBoost to help companies build better advertising.  This site allows potential advertisers see how the competition’s ads are performing.  They can see the likes, clicks and views of the competition’s ad. The thought process is that if the business is similar, they will receive a similar reaction to a comparable ad.  He explained that once companies get the “likes” from posting a similar ad, then that is when they can differentiate their business from the competition.

    To hear more tips about Twitter and other social media platforms, check out the video interview by clicking here:  Small Biz Tips from Top Tech Entrepreneur

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  • drdianehamilton 10:47 am on February 29, 2012 Permalink | Reply
    Tags: , , , Pin Board, , social media, Unique Visitors   

    What is Pinterest and Why is it Growing so Fast? 

    Pinterest is a site that allows people to share things that they find on the Internet.  Users may use pinboards to plan their weddings, organize recipes, decorate their homes and more. Users may browse others’ boards to obtain ideas or share common interests. A “pin” is an image that may be captured from the internet through the use of a “pin it button”.  These images are then pinned to a board that is like a poster or page.

    Mashable reported, “Development of Pinterest began in December 2009 and the site launched as a closed beta in March 2010. The site proceeded to operate in invitation-only open beta. Later, the site made registration possible after an email request. On August 16, 2011, Time magazine published Pinterest in its “50 Best Websites of 2011” column.”

    Some of the reasons for Pinterest’s growth may include:

    • Strong word of mouth recommendations
    • Ease of image capture
    • Visual appeal

    In the article The Explosive Growth of Pinterest, Sendblaster.com reported, “According to Business Insider, traffic to Pinterest has increased by more than 40 times since December of 2011. As of January 2012, Pinterest had 11.7 million unique users, and this social media site with a twist continues to experience explosive growth.”

    Business Insider published 6 Charts That Reveal the Truth About Pinterest’s Crazy Growth.  Statista put together the following chart that demonstrates how the site has dramatically increased growth in unique visitors and average time spent per visitor.

    Check out the FAQs for Pinterest by clicking here.

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    • Caroline Higgins 4:58 pm on March 12, 2012 Permalink | Reply

      I think people love it because they can be creative without being overly ‘creative.’ Know what I mean? 😉

    • Houda 12:19 am on April 24, 2012 Permalink | Reply

      I think it taps at our need to dream: having stylish clothes, having a home as lovely as the pictures, being an awesome DIYer, cooking delicious meals, maybe one day taking photos as good as those pics. With every pin, I get a feeling of “I could do/have/be that!” and that feels good, even though I know it is not feasible to do all those things…

  • drdianehamilton 10:00 am on February 20, 2012 Permalink | Reply
    Tags: , , , Contest, , , Fan Page, Gourmet Marketing, , , Seattle Local Marketing, social media, Social Media Today, , , Word of Mouth   

    Brand Awareness: The Importance of Facebook 

    Youtube, Coca-Cola and Starbucks are just some of the most popular brands according to “fans” on Facebook.  Companies that have yet to embrace Facebook as an important marketing tool, are missing the boat.  Gourmet Marketing explained, “Businesses carve out an identity and following of customers through Social Media…none is more central than Facebook.”

    Seattle Local Marketing’s article Tips on How to Find Fans for Facebook Fan Page stated, “Why is Facebook so useful? If you want to pull a lot of people to look and find out about your business then, the best way is Google since majority of these people use this search engines. However, Facebook comes almost as second in being one of the most accessed sites in the world.”

    Social Media Today recently ran an article titled 15 Ways to Use Facebook for Business.  By creating a Facebook page, businesses can create a forum for discussion, facilitate word of mouth, research and test-market products, list press releases, and even hold contests.

    Simply Zesty’s article Beer Company Generations $50.7 Million from 400,000 Facebook Fans demonstrates the impact on Facebook fan pages. New Belgium Brewing, “recently surveyed their Facebook fans and found that on average, their fans are spending $260 annually on the company’s products. This equates to $50.7 million in annual revenue, with 400,000 Facebook fans spread out across their products. Not a bad return on investment, given that the company had invested just $235,000 in 2011 in social media campaigns.”

    To find out how some of the top companies rank on Facebook, check out the following chart:

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  • drdianehamilton 1:45 pm on February 1, 2012 Permalink | Reply
    Tags: , , Erik Qualman, , , social media, Socialnomics, Socialnomics: How Social Media Transforms the Way We Live and Do Business,   

    What is Socialnomics? 

    In Erik Qualman’s 2010 book Socialnomics, he described how socialnomics exists “where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it.”

    Social media is the new word of mouth.  Now that individuals look online to find out information about products from their peers, marketing has taken a new turn. Companies must create a social networking presence in order to survive.

    Click here to see some examples of socialnomics in action.

    The following video gives some interesting statistics about the social media revolution.

     

     
  • drdianehamilton 8:06 am on September 20, 2011 Permalink | Reply
    Tags: Chat, , , , , , , SitePal, social media, , , ,   

    SitePal and Voki: Add Pizzazz to Your Website or Classroom 

    There are some fun sites that can be used to animate pictures to add pizzazz to websites or online classrooms.  One of these sites, Voki, is free and is available for non-commercial use.  For commercial use, SitePal starts at just $9.95/month. 

    Are you looking for a way to create content for an online classroom?  Consider adding a link to Voki.  “Voki enables users to express themselves on the web in their own voice using a talking character. You can customize your Voki to look like you or take on the identity of lots of other types of characters… animals, monsters, anime etc. Your Voki can speak with your own voice which is added via microphone, upload, or phone. Voki lives on your blog, social network profile and will soon be integrated in various instant messaging platforms. You will also be able to download it to most video supported phones.”

    Click on the picture below to see what happens if you add a link to your Voki-created file.   Be sure to hit the play button to hear the message once you get there.

    If you are looking for a way to stand out on your website, resume, email signature line, or other form of social media, consider SitePal. “SitePal is an easy-to-use service that allows you to create a speaking avatar for your website and empower your online communication.” Click on the picture below to see that animation. 

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  • drdianehamilton 5:55 am on September 16, 2011 Permalink | Reply
    Tags: , Business Analytics, , Dachis Group, , , , Social business, Social Business Index, social media   

    New Site Measures the Future of Social Business 

    Article first published as New Site Measures the Future of Social Business on Technorati.

    Social Business Index is a new site that ranks and scores the social performance of top global companies. The list of companies on this site already includes such giants as Samsung, Coca-Cola, Levi’s, Dell, Target, and IBM. The site is currently free and offers businesses analytics and competitive intelligence to improve social media performance.

    According to the SBI site, some of the things they offer for companies include:

    • Company Index – View the rankings and strengths of companies using social business strategies.
    • Industry Performance – View cumulative social business scores for top industries.
    • Trends – View companies on the move and top performers.
    • Social Business Graph – View the strength of the constituents (company, market, employees, partners, influencers) of your social business community and the strengths of the conversations among them.
    • Compare – Compare conversation strength, account strength, and score of your company and its competitors.
    • Filter Settings – Filter your view by contexts built from region, subsidiary, department, or brand.

    SBI is a project of Dachis Group, one of the world’s largest social business management consultancies.  According to ZDNet, “The new platform currently analyzes hundreds of millions of signals from tens of thousands of companies, through the use of natural language processing, machine learning, and clustering algorithms in near real-time.”

     

    Social Business Intelligence is a hot topic right now because businesses can use this analytic information to deliver actionable information and make critical decisions.   According to TheNextWeb, “That treasure trove of data and potential insight is ripe for analysis and insight to understand the impact and value of a particular activity. That insight can be immediately acted on to optimize the strategies of a brand because of the unique nature of social’s authentic, two way communication with the market. Not only does this provide the potential for superior marketing results, but creates the opportunity to test many messages with many segments and measure them individually (in a way, similar to the unique A/B testing of performance marketings simpler marketing activities).”

     
  • drdianehamilton 3:45 pm on August 31, 2011 Permalink | Reply
    Tags: , , , , , social media, , ,   

    Social Media Presence Able to Continue Virtually After Death 

    Adam Astrow stated some interesting social media statistics in his recent TED.com presentation titled After Your Final Status Update. His talk was about what happens to your social media presence after you die and whether it can be saved in a virtual personality.

    He cited some pretty interesting numbers for how much data is being uploaded to Youtube, Twitter and Facebook and claimed that that data could possibly be used to create a presence after one has passed away. 

    He pointed out that there are already some sites and apps that can create postings for people post-mortem. There is an “If I Die” app can that can create video to be posted on Facebook after one’s death.  There is a site called 1000 Memories that states, “1000memories is a free site that celebrates the lives of people who matter most – our friends and family, past and present. We help bring the albums, scrapbooks, and photo-filled shoeboxes of our lives out of the closet and into an online, shareable space where they can be remembered and celebrated, together in one place.”

    Although one may have passed on, their lives can be remembered indefinitely through the use of technology.

     
  • drdianehamilton 3:22 pm on August 27, 2011 Permalink | Reply
    Tags: Adult, , , , , , social media, ,   

    Social Networking Use Doubled: Future for Neuromarketing 

    Recent Pew Research found that 65% of adult online users are taking advantage of social media sites. That is more than double the 29% of users in 2008.  According to Pew, “The pace with which new users have flocked to social networking sites has been staggering; when we first asked about social networking sites in February of 2005, just 8% of internet users – or 5% of all adults – said they used them.”  With such an increase in adults frequenting social media sites, this could have a dramatic impact on how companies market their products.

    Adults are making social networking a normal part of their daily routine.  The only part of daily Internet usage by adults that takes up more time than social networking was checking email and using search engines.   Women were more likely to use social networking than men. Young adult usage has been more stable, while older users are increasing their frequency. 

    Half of American adults now use Facebook. This increase in how people use the Internet has a strong impact on how marketers must focus their advertising.  Previous research has already shown that women were more likely to use the “like” button on Facebook.  However, this requires action on the part of the user to hit the “like” button. 

    Now the trick would be to somehow combine neuromarketing with social networking. If there are QR readers that can read information, what is next . . . eye tracking programs to register product appeal?  Eye tracking is just one form of neuromarketing.  Neuromarketing is one of many routes that the future of advertising may be headed.  Several companies have used neuromarketing techniques.  “Frito-Lay has been studying female brains to learn how to better appeal to women. Findings showed the company should avoid pitches related to “guilt” and guilt-free and play up “healthy” associations.” 

    Now if the programmers who created the QR reader can create an app for eye tracking, think of the neuromarketing possibilities.  If women are flocking to social media sites, companies like Frito-Lay could use these techniques to find out much more about the appeal of their products.  This possibility may not be so far off in the future.

     
    • Monica Diana Bercea 5:24 am on January 7, 2012 Permalink | Reply

      I’m sure advances in technology will allow this in the near future. Social networking is all about mirror neurons. We see something posted and we tends to reshare/retweet it.

  • drdianehamilton 6:51 pm on May 2, 2011 Permalink | Reply
    Tags: , , , , , Facebook Like, , , Like Button, , , social media,   

    Importance of Facebook Like Button: Millennials and Women Likely to Hop On 

    Businesses are increasing their presence on Facebook in hopes that users will pick the “Like” button about their company, product or service.  This is becoming today’s “word of mouth” through technology. 

    A research brief from the Center for Media Research claims, “Apparently a consumer approval on social media trumps other messages when people want to show their support for local businesses. Leading ways that users show support are:

    •75% of people tell their friends

    •20% of people say they “Like” it on Facebook to show their support, compared with only 13% who write a review

    •Millennials and women are even more likely to hop on Facebook

    •40% of people under 35 “Like” a business; 49% in the 18-24 group, versus 18% who said they would write a review

    •25% of women hit the “Like” button, versus 11% who write reviews”

    This does not mean that Facebook will capture all business.  “The study also showed:

    •52% of adults under 35 visit more than two websites before checking out a local business

    •63% of respondents under 35 head to Google

    •24% visit Facebook;

    •21% look at reviews sites and

    •17% clicked on the first link on the search results page

    •8% of people said a deal is the number one thing that influences them to try a local business”

     
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