Do You Need To Control Your Social Media and Build Brand Awareness?
There are many platforms out there that can help you manage all of your social media. I personally like to use Posterous at times to share content due to their Share on Posterous toolbar option. I think that Posterous is one of the easier ways to share things but you are still limited to the places where Posterous connects. Check out my posterous site by clicking here.
I know Facebook can present a bit of a challenge about when and how often to post. I don’t want everyone of my blogs to post on Facebook and overwhelm my contacts. I tend to treat Facebook as a separate entity because of that and only post specific things there.
I also use some of the other social management sites like SocialOomph and Hootesuite. I know a lot of people still go to each one of their social media sites to post separately which takes up a lot of their time.
I think the following article by Dana Kohlbeck on Postcrescent.com does a nice job explaining some of the platforms available that can help you manage a lot of your social media areas in one location.
If you’re looking to maximize both time and reach within social media platforms, look to applications such as HooteSuite or SocialOomph. These tools allow you to update multiple accounts like Facebook, Twitter and LinkedIn from one platform, as well as pre-schedule messages for consistency and strategic time release.
According to a recent business.com study, 81 percent of marketers use social media to build brand awareness. What better way to spread the brand message than to customize your social media platforms to reflect that brand?