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  • drdianehamilton 10:55 pm on September 1, 2011 Permalink | Reply
    Tags: Animacy, Anthropomorphism, , Collective noun, , Computer program, Dissertations, , , , , Shopping, ,   

    Anthropomorphisms: When Not to Use Them 

    There is a really big word that students should know, but may not.  That word is anthropomorphic.  Technically it means to give human form or attributes to something that is not human. It is popularly used in children’s books.  However, doctoral students often have their dissertations rejected for including anthropomorphisms

    Anthropomorphism of a mailbox.

    Here are some examples of what an anthropomorphism looks like:

    • The study assumed that people would not be interested.
    • The computer program thinks that the results are accurate.

    Both of these sentences should not be used.  The reason is that a person can “assume” but a study cannot. Animate nouns are things like a person, a researcher or a participant.  Animate nouns can make an assumption.  An inanimate noun, like a research study, cannot.  Just like an animate noun, a researcher can “think”, but an inanimate noun, a computer, cannot. 

    To put it more simply, think of it this way:

    • Person, Researcher, Participant = assume and think
    • Study, Computer, Inanimate Object ≠ assume and think
     
  • drdianehamilton 6:19 pm on October 26, 2010 Permalink | Reply
    Tags: Big-box store, , Environmentally friendly, , Green Living, Greenwashing, Product (chemistry), Shopping   

    Are Products Really as Green as They Claim? 95% of Them Apparently are Not 

    via sinsofgreenwashing.org

    A survey from the Federal Trade Commission (FTC) that was just released claims that 95% of those products that label themselves as green are misleading us.  Many are making claims without the proof to back them up. 

    What is greenwashing?  If you combine whitewashing and green, it implies deception in the use of stating  a product is “green” when it may actually not be. This is a big topic that my students and I discuss in my marketing and ethics courses.

    To see the study, Greenwashing Report 2010, click here.

    In the report, they state the following:

    • Since 2009 the number of green products has gone up by 73%
    • They list 7 sins of greenwashing including:  showing no proof and being vague
    • Big box stores are the best providers of greener products
    • They examined over 5200 products
    • Greenwashing, although a problem, is actually declining

    Some Notable Findings from the 2010 Report…

     
  • drdianehamilton 4:48 pm on October 17, 2010 Permalink | Reply
    Tags: Adweek, , , Eleftheria Parpis, Food, , , Nielsen Company, , , , Seasonings, Shopping, Success of Old Spice,   

    Do you Like the Old Spice Ads? Of Course You Do! But Have They Been Profitable? 

    It’s hard not to like the new Old Spice ads. I have to admit, when I think of Old Spice, I think of an older product that was around when I was a kid and associate it with older men or as a kind of cheaper product you’d find at drug stores.  Since I teach a lot of marketing classes, I was curious to see how those very fun and popular ads are affecting the sales of Old Spice.

    As of July, Old Spice sales have increased 107%. 

     


     

     

    images via mashable.com

    In her new analysis of the Old Spice video push, Adweek’s Eleftheria Parpis has this summary: “According to Nielsen data provided by Old Spice, overall sales for Old Spice body-wash products are up 11 percent in the last 12 months; up 27 percent in the last six months; up 55 percent in the last three months; and in the last month, with two new TV spots and the online response videos, up a whopping 107 percent.”

    For some fun short Old Spice clips, check out this compilation put together by adweek.blog

    Also check out Mashable’s Top 10 Funniest Old Spice Guy Responses by clicking here.

     
    • K. H. 12:31 am on October 19, 2010 Permalink | Reply

      I wonder what makes this kind of advertising so profitable? Same thing with the Stanley Steamer commercials. It seems that people appreciate the silly advertisements rather than the informative ones… =)

  • drdianehamilton 4:25 pm on October 10, 2010 Permalink | Reply
    Tags: 9 Steps to Work Less and Do More, Address Book, , , Get-It-Done Guy, , , , , , Procrastination, Quick and Dirty Tips, Shopping, Stever Robbins, , The Get It Done Guy, , , , ,   

    Book Review: Get it Done Time Management Tips 

    I sometimes like to review books that I feel are helpful and fit into my goal of helping people reach their lifetime potential.  A book that I feel fits into that category is by Stever Robbins and is titled Get-It-Done Guy’s 9 Steps to Work Less and Do More.  I am a fan of the quickanddirtytips.com site where Stever’s work can be found.  Also on that site is the Grammar Girl, Girlfriend MD and House Call Doctor.  I often send my students to the Grammar Girl site as I think it has a ton of helpful grammar tips, written in a fun and more entertaining style.

    Robbins book, 9 Steps to Work Less and do More, is also written in a very informative style.  He writes about many of the things that I also write about in my books (The Online Student User’s Manual and How to Reinvent Your Career) including time management, goal setting and more.

    How to Reinvent Your Career by Dr. Diane Hamilton

     

    I thought I’d point out some important things that he writes about in his 9 steps.

    Step 1:  Live on Purpose

    In his book, Stever stated, “If you’re anything like me, a lot of what you call work has very little to do with getting anything important done in life.”  I think this is a very important statement because I see a lot of my students and people I work with who seem busy but don’t really accomplish anything.  One thing that Stever writes about in this section that I feel is extremely important is that your actions should match your goals.  We all see the busy person who works the 80 hour week and yet are they really working smart or are they just working hard?  It is very important to have goals and to be sure that you are doing the appropriate actions to meet those goals. What is nice about Stever’s book is that he gives nice examples and step by step explanations of “how” to get to where you are going.

    Step 2:  Stop Procrastinating

    Procrastination can be a big problem for a lot of people.  In the book, It’s Not You It’s Your Personality, that I co-wrote with Toni Rothpletz,  I mentioned that I am a qualified Myers-Briggs instructor.  One of the most interesting things I found out about personalities is that about the people who like to wait until the last minute.  Some people actually naturally do better work at the last minute if they have a “P” personality as assigned by the MBTI personality assessment instrument.  While I agree with Stever that it is important to turn tasks into habits to stop procrastinating, there are some people who have a high “P” personality who actually work better when they are under pressure and have deadlines.  The only thing I would add to what Stever writes about here, is for those of you who have taken a personality assessment similar to the MBTI and found that you are a “P”.  If you are a high “P”, you should set time managed goals for when your project or activity should be completed.  “P” personalities seem like they are procrastinators because they wait to do things, but if they have a goal to do things that they know they must meet, they are more apt to do that thing by that timeframe.

    Another thing I like about Stever’s book is he writes about breaking things into baby chunks to make goals seem more manageable.  I often write about this in my blogs and my books.  It is like the movie with Bill Murray “What About Bob” where they talk about doing baby steps.  In my book The Online Student’s User Manual, I wrote, “How do you eat an elephant?  One bite at a time.”  It is a goofy saying but it is also very true.  If you are a procrastinator, it may help you to think of a big project as smaller more manageable pieces.  I find this helps my doctoral students quite a bit as writing a dissertation can be overwhelming.  By thinking of it chapter by chapter, instead of an entire project, it can be less intimidating.

    Step 3:  Conquer Technology

    In Stever’s book he mentions he used a PDA for a year and then reviewed whether the promised benefits were actually beneficial.  I personally like to use iGoogle to keep track of a lot of my information.  I often recommend this to my students and have written about it here on my blog.  I think technology can be frightening for many but sites like iGoogle are very user friendly and can be accessed from many locations.  You can keep your Calendar, Address Book, etc. there as well as your RSS feeds and many other things to keep you organized.

    Step 4:  Beat Distractions to Cultivate Focus

    I liked Stever’s suggestion of keeping an interruptions list.  I tend to do that a lot as well.  I am the type of person that has things pop into my head often.  This is not so great when it happens at 2 am!  However, I like to write down any ideas I have on a piece of paper and get back to them later.  The trick is to write them down and then get right back to what you were doing so that you don’t jump around and be all over the place.  Instead you keep your focus.

    Step 5:  Stay Organized

    In this chapter, Stever covers the all important area of having organization skills.  I happen to be pretty good in this area naturally but I see a lot of people really need help with this.  I have taught time management skills to organizations where we discuss keeping track of emails, only looking at mail once and prioritizing.  This is the type of thing he gets into in this chapter.  He does a nice job including examples of checklists, etc. to get his point across.

    Step 6:  Stop Wasting Time

    This chapter is a very important one as far as I am concerned.  I have seen so many people who plan the plan to plan the plan and never get anything done.  People are not aware of how much time they waste.  I often have my first year college students map out a 24 hour period of time to write down exactly what they do every hour.  It can be enlightening for them to see how much time they really waste.  Stevers mentioned to be sure that what you are doing is actually work.  I was surprised by how many people I have worked with that thought they were doing work but were actually doing things that were wasting their time.  I am a huge fan of multi-tasking.  Many people over-look the importance of this skill.  When I was cold-calling in a sales job, I could type my notes while I talked to the people on the phone.  Other sales people would talk on the phone and then type their notes.  I could make twice as many calls because I could multi-task.  Are you multi-tasking whenever possible?  You could free up a lot of time by doing so.

    Step 7:  Optimize

    Are you doing things more than once?  Are you efficient or just effective?  I see a lot of perfectionists who are very effective but lack in efficiency.  There needs to be a balance.  Stever mentions the importance of knowing when to get expert help.  Sometimes you can do it all and you have to learn when to delegate or ask others for help.  He recommends creating resource books as your learn new tasks to refer to later for help on things you have learned.

    Step 8:  Build Stronger Relationships

    I like how Stever mentions you can’t there alone.  I completely agree.  There are so many people and resources out there to help you.  I know I personally have found Linkedin helpful to meet people who have given me some excellent advice and direction.  I highly recommend checking out their Q&A area as well as joining some of their groups.  Don’t just join though; you must participate in order to the most out of it.

    Step 9:  Leverage

    In Stever’s final chapter he writes about making sure to leverage in order to get results.  He explains using automation to get leverage.  There has never been a better time to use technology and automation to your advantage.  He mentions combining rather than multitasking to get things done.  I think there is a time for both.  Many people get confused as when to combine and when to multitask.  In this final chapter, Stever gives some excellent suggestions for ways to obtain the results you desire.

    I highly recommend that you check out Stever’s book.  In it, he covers each of these topics in much more detail and gives great examples and specifics about how master these steps.

     
  • drdianehamilton 7:32 pm on September 25, 2010 Permalink | Reply
    Tags: , , , , Harris Interactive, , , Shopping, ,   

    What Kind of E-Reader Are You? 

    In the past couple of weeks, I’ve posted several blogs about e-books and devices.  Check out today’s Wallstreet Journal for an  interesting article about deciding what type of e-reader is best suited to you. For the complete article, click here.
    EREADERSa-0924

     
  • drdianehamilton 11:53 am on September 18, 2010 Permalink | Reply
    Tags: , , Coursesmart, , , Inkling, , Lynn Neary, Matt MacInnis, , , Shopping, , Used and Rare   

    E-Textbooks and Ipad 

    In a previous blog, I wrote about e-books vs. traditional books. I personally have been happy with using an Ipad to view books and texts.  I guess I am not the only one.  Cost is still going to be an issue though for many. Check out the following from an NPR.org article:

    For a few years now, people have been expecting electronic textbooks to take off in a big way: They’re cheaper than traditional textbooks, easier to carry around in a backpack, and seem like a natural progression for students who have grown up playing and working with digital devices.

    Despite all that, traditional textbooks have prevailed — until now. The game changer, according to Matt MacInnis, may be a little thing called the iPad.

    MacInnis is the founder and CEO of Inkling, a company that designs textbook software for the iPad. He says the iPad has allowed for the reinvention of the textbook.

    to read the rest of the article click here:  npr.org
     
  • drdianehamilton 10:45 am on September 14, 2010 Permalink | Reply
    Tags: , , , , , Printing, Shopping, , ,   

    E-Books vs. Traditional Books 

     

    Ask Dr. Diane:  Which do you like better .  .  . e-books or traditional books? 

    I am often asked about my preferences for e-books vs. the traditional book for use in the classroom setting.  I teach for many different online universities.  Some of these universities use e-books and others do not.  Initially I was leery about using them because I am a page bender, a highlighter and basic destroyer of books, in order for me to get the most out of them.  Technology has improved though and you can now do more to the e-book to mark things of interest.  Also there is the option of printing out a few pages here and there if you really want a hard copy. 

    When I wrote the book The Online Student’s User Manual, I had no intention of offering it as an e-book.  However, within weeks of its publication, one of the universities where I teach asked for it in that format so that they could make it required reading for all new students. Needless to say, I got over my reluctance quickly and made it available.  I also made it available on Kindle: http://amzn.to/aCvMI1

    Through time and experience using them, I realized that e-books are a great option for many students.  A typical example is the student who attends a regular university and doesn’t want to lug a ton of books all over campus.  However, my students are online students.  Many may tend to have an ease with technology which is why they chose online learning in the first place.  Some of my older students may have more of an issue with it than the younger ones.  However, the portability and ability to read at work online or print things has made them accept the transition and appreciate it more.

     
    • blackwatertown 10:48 am on September 14, 2010 Permalink | Reply

      Good point about students possibly having a different attitude to ebooks. The cost and challenge of storing traditional books are also factors for them to consider.
      But can ebooks allow students to adopt the classic pose of having a plethora of books strewn across a desk, while they collate the best information, cross-checking back and forth?
      http://www.blackwatertown.wordpress.com

      • drdianehamilton 10:55 am on September 14, 2010 Permalink | Reply

        Hi – you do make an interesting point. I have many e-books loaded on my computer where I can open several at a time. If you are talking about using them on a Kindle or like device, that would be more difficult. I know I can open several pages at once with my iPad and click back and forth to them, but I have only found that ability with websites and not within iBooks. Either I haven’t found that ability or it is probably coming soon. It doesn’t take that long to switch around within the books on my iPad but it definitely isn’t the same as having them strewn across a desk! I do agree that the cost is a huge factor for students. E-books have definitely helped reduce costs for them. What I like as an instructor is that they can no longer say that their book hasn’t arrived and they will be late submitting assignments. . .

        • Restaurant coupons orlando 1:24 pm on September 14, 2010 Permalink

          Hi Dr diane hamilton

          Amazon recently announced that its June 2010 Kindle e-book sales nearly doubled its hardcover book sales (180% higher). Many of those e-books were self-published books priced under a dollar; however, data indicates e-books may become the dominant long-form format in not too many years.
          Are low-overhead e-books better for authors or publishers than their print counterparts? This infographic shows the breakdown of where the dollars from e-book and traditional book sales are going……………….

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          The days of clipping coupons out of the paper are over, because there is a new medium that saves you time and more money than the typical coupon, it’s called Couponsiwant.com. This website takes coupons to a whole new convenient level. From the first moment you enter the website you’ll realize this website is something different. The design grabs you and gives you a sense of comfort. I noticed right away that I didn’t have to give an email or even set up an account, I simply chose the city I was interested in and then chose from 5 main categories: restaurant coupons, shopping coupons, salon/spa coupons, attraction coupons, and service coupons. Then, I was brought to my category where the appearance of the website got even better. The coupons are laid out in such a user friendly way, they are big and very clear and concise. Then I noticed that I could get printable coupons, which is to be expected, but then I saw that I could text the coupons to my phone. Now, that might not mean much to some, but with my iphone, that means that I have access to my coupons literally from anywhere. I can go to Couponsiwant.com on my iphone and because of the big design of the website; I can actually go through all the coupons and send them to myself from anywhere, that’s pretty convenient. Now, set convenience aside and let’s talk about the savings. This is not a save one dollar here or two dollars there type of website. You save 20%, 30%, 40%, 50% on almost everything, and in some cases you get completely free items. Once you find a few coupons that you like and you want to find out where they are located, no worries, there is a feature for mapping and directions on the details page of each coupon. After you use a coupon or 10, you can come back and write a review about your experience or give it a star rating. These features are very important to the other Couponsiwant.com community members, so that they can get an idea of what they can expect at these businesses. Also, let’s say you are looking at coupons in Naples, Florida, you can click on the facebook and twitter icons for those coupons and send the coupon to all of your friends. You’ll also notice an icon that allows you to email the coupons to your friends. There are a ton of great features on this website, too many to touch on all of them, but I would encourage you to check out this website and take advantage of the huge savings. Keep in mind; this isn’t a website that does the one deal a day thing. Couponsiwant.com wants everybody to save on everything, every day. so get many more coupons and enjoy……………………

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        • drdianehamilton 1:28 pm on September 14, 2010 Permalink

          Hi – I was surprised at how easy it was to make my book available on Kindle. I think there are a lot of people who are using automated coupons as well. Thanks for the information.

    • RandomizeME 10:15 am on September 15, 2010 Permalink | Reply

      The downside I see to going all digital as a student is that you can’t sell of your eTextbooks after you’re done with it. There’s no such thing as buying an eBook secondhand also.

      • drdianehamilton 11:47 am on September 15, 2010 Permalink | Reply

        That is a good point. However, a lot of regular books cost so much and the digital versions can be much cheaper. I remember selling some regular books back and not getting all that much money for them. I’ve not looked into the difference between what was spent initially vs. what you got back on regular books, but the lower initial price for a digital book may make the total price similar.

  • drdianehamilton 1:36 pm on September 3, 2010 Permalink | Reply
    Tags: , , college costs, convenience of technology, , , electronic books, , , , reduce expenses, Shopping, ,   

    Colleges to Offer More E-Books 

    Insidehighered reported today that Daytona State will be using e-books to save their students as much as 80% on supplies required for courses.

    Other universities have been going that route for some time now.  The University of Phoenix has had a lot of success with their e-book program.  Insidehighered reported “Phoenix actually mandates that instructors assign digital materials “whenever feasible” — a strategic turn the company started to take back in 2003, but which has come to fruition more recently, with so many more materials now available in digital format. At this point, roughly 90 percent of Phoenix’s course content is delivered via e-books or other electronic means — the only exceptions coming in courses such as art history, where copyright issues surrounding digital renderings of images such as paintings remain a hurdle for e-book publishers, says David Bickford, the vice president of academic affairs at Phoenix.”

    I work for several online universities that are utilizing e-books.  In fact, I have made my most recent book, The Online Student’s User Manual, available to a university where it will be delivered in an e-book format.  I have also made it available on Kindle because I believe that many do prefer to have quick access to resources like these rather than have to lug a bunch of books around with them.

    Convenience of access is a big plus for e-books.  Cost is also a very important consideration. Toccon.com claims, “The spiraling cost of textbooks is rendering higher education unaffordable to many students, particularly in community colleges, where textbook costs often exceed tuition. While some may think of a digital textbook merely an electronic image of a paper product, others have employed the electronic format in broadening the spectrum of learning. This session examines the emerging future of digital textbooks, including open access; subscriptions; texts bundled with online study resources; innovative texts that include multimedia, simulation models, automated assessments; and business models that will allow publishers to survive and thrive in the future.” 

    A recent ezine article gave 7 reasons why students should be offered e-books as a choice.  To read that article, click here.

     
  • drdianehamilton 11:25 am on August 20, 2010 Permalink | Reply
    Tags: , , , , Changing Hands Book Store, , Shopping,   

    Help for Online Students at Changing Hands Bookstore and Amazon 

    My latest book: The Online Student User Manual is now available at Changing Hands Bookstore

    They are located at:

    Changing Hands Bookstore
    6428 S McClintock Dr
    Tempe, AZ 85283

    The book is also available directly through Amazon by clicking here.

    If you are interested in signing up for a free newsletter that contains a lot of tips and helpful advice from the book, please click here.

     
  • drdianehamilton 1:52 pm on August 15, 2010 Permalink | Reply
    Tags: , , , cellphones, , , haul videos, , retailers demographic, Shopping, , Target Corp, teens and tweens students, , virtual dressing rooms, vlogger, young shoppers,   

    Students Using Social Media for School Shopping 

    Marketing school products has taken a virtual direction with sites like Facebook, My Space, Twitter and others focusing their messages on young shoppers.  Advertising on cell phones and social networking sites is becoming more common.  Students can now see virtual dressing rooms right on their phones.  Apps, or applications, are the big thing now.  With them, companies can set up pages on Facebook and other sites to show off their product line. 

    In a recent article in the Arizona Republic, Staples Inc. spokeswoman Karen Pevenstein stated that virtual retailing is big business. “It’s the best way to reach teens.”  This same article cited that “Young shoppers are expected to spend more than $200 billion of their own and parents’ money this year, making them one of the retailers’ most sought-after demographic groups.”

    According to ABC News, the latest trend is to post haul videos.  “A new phenomenon called haul videos means they can show off their purchases to the whole world. There are more than 110,000 haul videos currently on YouTube, and some videos are racking up tens of millions of views. Hauls are short product review videos. The “vlogger,” or video blogger, shows off her goods, gushing about everything from lip gloss to flip flops and gives her opinion on the quality of the products. Haul videos are the perfect marriage of two of Generation Y’s favorite things: technology and shopping”

    It is not just teens and tweens students that have the retailer’s focus.  This year it is anticipated that $34 billion of the estimated $55 billion in back-to-school spending will collected from college students and their parents.  The Arizona Republic reported, “To reach that market, retailer Target Corp. has added a “college” tab to its Facebook page with coupons, supplies, checklists and sharable cellphone apps to help students determine how to furnish their dorm rooms or apartments and manage shared bills and chores with roommates.

     
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